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The intelligent recommendation ability of social networks is improved, a hybrid recommendation algorithm is proposed based on swarm intelligence for users' potential features in social networks. The feature extraction model of social network users is constructed, and the potential features and associated information of social network users are divided by swarm intelligence optimization technology, and the user features are learned by swarm intelligence and association rules mining. The related information of recommended items in social network is obtained, and the improvement of user item feature recommendation algorithm of social network is realized. The simulation results show that the proposed algorithm can effectively improve the accurate delivery rate of user feature recommendation in social network, and the hybrid recommendation ability for user behavior is strong, the network overhead is stable and the performance is superior