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The article reports that Virtue, the creative agency of the media group Vice, was launched in March 2019. It notes that Virtue started by registering a dozen voices of men, women, transgender people and people non-binaries, before the mix with software. It adds that more than 50 companies have contacted, with zero dollars in media buying.

The article discusses different topics regarding media and communication occupations including the creation of digital marketing courses by the International Rhône-Alpes médias school located in Saint-Étienne, France, the release of "Faire du marketing sur les réseaux sociaux" by Mélanie Hossler, Olivier Murat, and Alexandre Jouanne, a book about marketing on online social networks, and the responsibilities of buyers for Google Adwords, an online advertising service.

The article questions the necessity for advertisers to collaborate with media companies. Topics mentioned include the challenges for advertisers to select an advertising media, the time and budget allocated to media planing, and the advantages to use the expertise of a media company. The author also discusses the relationships between advertisers and medias.