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The article discusses The Customer, King or Tyran? Advertising Agencies, One hundred and eight testimonies. This is the staggering sum collected by Instagram account Balance ton Agency [BTA] in February 2021, which includes the sexual harassment scandals. A major car manufacturer, Renault, and in particular its marketing director who would put pressure on his teams and the teams of its agency.

The article reviews several advertising campaigns including "Dim" by Lalo Schifrin; "Perrier" by Jean-Paul Goude for Screamin' Jay Hawkins; and "Schweppes" for Chico Buarque.

The article reports on the impact of the Covid-19 pandemic on the luxury goods sector in France. Four factors have caused luxury to have been significantly impacted: First, luxury purchases are the ones that tend to be postponed in case of uncertainty. Second, luxury is particularly exposed to retail. Third, luxury is very popular with travelers, whether they are wealthy tourists or duty free customers. Finally, the coronavirus has broken out in China, the number 1 luxury market, in the U.S.

The article presents an interview with Jean-Marie Dru, founder of BDDP and now chairman of TBWA Worldwide, talking about his latest book, "Thank You for Disrupting (Pearson)." Some of the other topics discussed include whether the rules of digital disruption changed, how did he select the disruptors for his book and whether China is the most provider of disruptive models.

The article provides information on the sexist atmosphere of advertising industry, focusing on victims of harassment both sexual and moral of women, MeToo movement and inappropriate acts of sexual conduct. Topics include lawsuits filed against executives, transactional leadership and awareness of the victims.

The article informs about the international expansion of Chinese companies including telecommunication company Huawei Technologies Co. Ltd., e-commerce company Alibaba Group Holding Ltd. and mobile technology company Xiaomi. It discusses their participation in the Mobile World Congress that was held in Barcelona, Spain for promoting 5G telecommunication network.

The article focuses on the Limelight study conducted by periodical "Stratégies," for forecasting marketing challenges that can be faced by marketing directors in 2019. Various topics discussed include changing equation of marketing directors, multichannels used for marketing and increased competition.

The article discusses Satisfy Our Members Costs Cheaper Than to Find News, which includes Veepee weathered the 2020 retail storm by staying the course, earning it the Qualiweb Trophy the best online customer relationship. Exclusive story of the year for Stratégies with Jacques-Antoine Granjon, CEO and founder de Veepee, and Laurent Tupin, director of member relations.

The article offers information on the Renault 5 electric automobile from Renault.

The article informs that more than ten years after the launch of the video game "Second Life" the digital worlds are launching new games in the ongoing crisis of COVID-19 pandemic. It mentions that people often called the game category the metaverse, a term often used for describe the concept of persistent and shared 3D spaces in a virtual universe. It also informs on launch of the game "Fortnite" developed by Epic Games.

The article offers information related to the impact of releasing effective vaccine against the coronavirus, Pfizer on the media industry in France. It mentions that cohort of declared candidates, composed between others by French Sanofi, American Janssen (Johnson & Johnson) or the Chinese Sinovac and Sinopharm.

The article offers information on a Ecological Transition Bill proposed by Barbara Pompili, Member of the French National Assembly. It mentions that the proposal aims at setting up a carbon score on all consumer products and services and to make posting mandatory greenhouse gas emissions in shops and places of consumption as well as in advertisements.

The article provides information on the promotion of consumer products made in France for re-emergence of the label including relocation of industries, question of health sovereignty and purchasing power. Topics include impact on media agencies, small business and promotion of craftsmanship for economic arbitration.

The article presents the author's views on job marketing in French industry of hairdressing. Topics discussed include freedom of movement in France, marketing for hairdressers, study on market performance during confinement, marketing reunion in the industry, electronic commerce sector of France and group marketing.

The article reports on the #MeTooPub movement that made revelations of sexual harassment in the communications sector. The movement started in France in 2019, originally, from an article in Le Monde on March 4, 2019, titled "In the world of advertising, the reign of sexism." McCann France was implicated in November 2019 for several cases of harassment involving two creative directors of the agency, Riccardo Fregoso and Julien Chiapolini.

The article presents the author's views on the growing market share of electronic commerce company Amazon.com Inc. in online advertising. Topics discussed include Amazon's competition with the duopoly of Google Inc. and Facebook Inc.; the views of Christophe Le Marchand, co-director of Ecselis France; and Amazon's growth in France, especially in 2018, where it did a total rebranding.

The article presents an interview with Chris Tung, global marketing director of the Chinese electronic commerce platform Alibaba, talking about the Chinese economy and how it works with brands. Some of the other topics discussed include what does Alibaba co-founder Jack Ma's departure from the company in September 2019 change, being the main sponsors of the Olympic Games until 2028 and the role of an e-commerce platform to touch the digital transformation.

The article reports on the woke-washing marketing trend. On June 19, 2019, Alan Jope, chief executive officer of Unilever, proposes the term "wokewashing" in front of the global advertising industry coming to Cannes Lions in France. Woke-washing, to explain it in a short program, is green washing extended to other causes than the environment, such as gender equality, gender, inclusion, etc.

An interview with executive director of La Banque Postale, Alice Holzman is presented. When asked about startup "Ma French Bank" advertising campaign, he refers to use of social networks and launch of mobile bank. He comments on online banking. He expresses his views on expenditure and update of balance on their mobile.

The article presents an interview with Bertrand Cizeau, Publication Director and Brand Communications Quality Head Officer at BNP Paribas, talking about the bank's strategic positioning. Some of the other topics discussed include why are young people important for BNP Paribas, whether they are going to evolve towards the bank that changes the world and how fast they are doing the trans-training.

An interview with author Marc Dugain is presented. When asked about the concept of transparency in advertising, he refers to digital revolution. He mentions about the importance of transparency in the brands and policies of a firm. He also discusses the connection between communication and transparency in an advertising campaign.

The article reports on the market positioning and corporate strategy of Apple Inc. to defend digital privacy. Apple's communication is making a shift towards protecting privacy. In mid-March 2019, the TBWA Media Arts Lab campaign was featured in a light but serious video: "If confidentiality is important in one's life, it should be important to the phone."

The article reports on sports retail giant Decathlon pulling plans to sell a "running" hijab in France following a public backlash. The firm announced it had scrapped plans to roll out the product after receiving a "wave of unprecedented insults and threats." On the visual black hijab, it is difficult to perceive that the face is not covered, while it is obvious on the white version.

The article presents the author's views on the growth of hospitality industry in Africa with reference to several hospitality companies including AccorHotels, Katara Hospitality and Radisson Hotel Corp. Topics discussed include annual report on their growth, corporate dynamism and increased tourism in Africa.

An interview with Stéphanie Rismont, director of communication and brand of the SNCF group and Agathe Bousquet, president of the Publicis group in France, is presented. Topics include creation of Ouigo and InOui was to relegate the SNCF corporate brand to the background; and brief for this campaign designed by Publicis Conseil while wanting a human campaign that was equal to women and men.

The article focuses on the role of digital startups in reducing digital footprints by anticipating legal expectations and feeding market demand. It presents views of Carole Davies-Filleur, associate director at the consultation firm Accenture France, on sustainable transformation of companies. It also presents views of Frederick Marchand, co-founder of electronic commerce firm Fruggr, on carbon footprint, as of June 2021.

The article focuses on the loyalty program Flying Blue of the airline holding firm Air France-KLM which redefines the codes of travel with a new communication territory. It reports on the designing of an advertising video by the global digital experience agency Isobar. It also presents views of Frederic Kahane, senior vice president of the Flying Blue program, on the impact of COVID-19 pandemic on customer interactions of the company, as of June 2021.

An interview with Yvon Martin, head of Marketing and Communications at ‎ING France, is presented. Topics discussed include launching a new brand platform inviting "less banking, more freedom;" online banking and showing to do without physical branches; and the impact of the Covid-19 pandemic on digital, social media or conversational marketing.

A review is offered for an advertising campaign designed by advertising agency Altmann + Pacreau.

The article discusses Brands Want to Make Forget their Merchant Side, which includes the multiplication and mutation of brands, Julien Féré, associate professor at Celsa and director of communication of Voyages SNCF, explains in the collective work "Les Dessous des Marques" how to create, maintain and kill a brand in the light of concrete cases. There are many of books on creation of brands under a pragmatic prism, but on the theory of mark, there is none plethora.

The article discusses Peugeot, from logo to icon, which includes the French car manufacturer changes its coat of arms for the eleventh time, but this time it would be to last and the challenge is to reflect its move up in market. Mathieu Riou-Chapman, artistic director of the Peugeot brand, not with the back of the spoon for talk about the new coat of brand.

The article informs about challenges and profits of investments in liquefied gas and oil tanker with reference to Total, and oil industry and the leading supplier of electricity and alternative gas in France with Total Direct Énergie. Topics include complete mobilization in the face of this challenge climatic, colossal but essential for humanity; and transformation into a multi-energy group but also expresses the energies.

The article explores how social media influencers failing to compete with collaborative advertising with reference to the success story of Rhinoshield smartphone cases. Topics include advertisers do not want to base their image on vulgarity and fear for their brand safety; and contacts with the passionate content creators to evoke promising themes for committed values.

The article focuses on challenges faced by nongovernmental organizations (NGOs) because of the COVID-19 pandemic in France. Topics discussed include plans of getting shared donations between multipurpose causes, plans of Jean Baptiste Matray, communications director at the Doctors of World, to launch live streaming video games Speedon and views of Maud Sarda, co-founder of Label Emmaüs, on financing solution for the economy social and solidarity.