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The article discusses the implementation of the concept of sustainable development, carried out within the framework of the corresponding target model, based on the principle of balancing economic, social and environmental development. The role of the economic block is decisive in the implementation of the target model of sustainable development. At the same time, social and environmental components act to a certain extent in the role of constraints and setting goals for economic development. What are the key goals of the economic block within the framework of the concept of sustainable development of society: ensuring employment of the population with decent wages, solving the problems of creating a safe and favorable climate for the socio-cultural development of society; creation of acceptable conditions for the preservation of the natural environment, capable of meeting the corresponding needs of present and future generations.

The article is devoted to the study of audio intertextuality in modern advertising discourse. Despite the researchers’ increased interest in the problem of intertextual interaction, the issue of the functioning of the intertextuality mechanism in advertising, including social advertising, is still not fully covered, especially, since the advertising field is dynamic and provides extensive new material for research every day. The author pays special attention to the functional yield of audio intertextuality in advertising. As the basic functions of audio intertextual inclusions in the discourse of commercial and social advertising, the author identifies the attractive and aesthetic functions as the most significant and regularly realized; as secondary – playful and persuasive. Russian and foreign commercials serve as the material for the study. The method of intertextual analysis is used as fundamental. It consists in establishing the relations of derivation between texts and analyzing the formal and semantic transformations of text units and the text as a whole.

The paper considers a new approach to planning and forming a stock of spare parts necessary for the smooth functioning of transport enterprises. The basis of the author's approach is the developed simulation model of the warehouse adapted for any type of enterprise that serves and (or) operates road transport. The need for spare parts in this model is defined as a mixture of probability distributions of demand of various kinds, which makes it universal. The model was based on the new patterns of influence of following factors on the size of the stock revealed by the authors: the statistical indicators of the need for spare parts, the type and location of the enterprise, the target level of reliability of the supply system, etc. The proposed approach allows connecting the main indicators of the resource management effectiveness: the shortage rate, the cost of stock, the level of system reliability. It allows planning and forming a stock of spare parts reasonably. It is expected that the proposed approach will increase the efficiency of transport enterprises and the degree of satisfaction of consumers of their services.

Today, video blogging became the trend of modern Internet-communication that attracts the younger audiences due to its openness and availability compared to traditional mass media. Many companies engage bloggers in the process of commercial product promotion, less often they take part in social project management. Practice shows that involvement of YouTube bloggers in the process of social projects’ creation and promotion is one of the most effective ways to influence the target audience. On the other hand, social communication with bloggers as opinion leaders – involved has not been researched; there are no publications on this issue. This fact stipulates the necessity to research and describe the usage of bloggers’ reputation capital in the process of social communications aimed at fighting modern social issues.