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The article describes the use of naturally derived styling polymers with heat protection properties for hair cosmetic products. Ashland's protected Styleze ™ es polymer line offers an excellent sustainability profile and performance profile. The polymers protect the hair from daily styling damage and enable the development of products for unique individual hairstyles. A new technology called Styleze es-forza is introduced, which not only allows for weather-resistant styling but also has thickening properties and can reduce the use of additional thickeners. The data shows that the hair can be protected from the negative effects of high-temperature styling devices through the use of this technology. [Extracted from the article]

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