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The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these functions during the Revolution (1910-1940). Advertising in the latter period had Western inspirations, as seen in descriptions of Germanic heritage and images of the Modern Girl. It also had domestic ones, such as native historical figures, contemporary rural types, and Spanish colonial architecture. Some ads even mixed iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the political, economic, and social hallmarks of these key periods in Mexican history.

Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show how Guinness built its global appeal, first through trade and settlement in the British empire during the nineteenth and early twentieth centuries, and subsequently by navigating the upheavals of decolonization and economic integration in the second half of the twentieth and early twenty first centuries. Transfers of brewing technology and marketing techniques were essential for the company’s success in postcolonial markets. In particular, this article shows that metropolitan exporters could work with colonial subjects to subvert imperial policies. Such alliances were not entirely unexpected, for with its headquarters in a former British colony, Guinness was ideally situated to blend the global and the local, just as the company had successfully bridged the bloody divide of Irish independence, remaining as beloved in Belfast, loyalist heartland of Northern Ireland, as in Dublin, capital of the Irish Republic.

Werbung durch Influencer:innen stellt für Jugendliche eine Herausforderung dar, da sich redaktionelle Inhalte eines Mediums (ohne Verkaufsabsicht) mit persuasiven Inhalten von Werbebotschaften (mit Verkaufsabsicht) verschränken. Der vorliegende Beitrag hat daher das Ziel, ein Erhebungsinstrument zu entwickeln, das die Kompetenz Jugendlicher im Umgang mit Influencer:innen-Marketing erfasst. Hierzu wurden bestehende Skalen zur Advertising Literacy übersetzt, an den Kontext von Influencer:innen-Marketing adaptiert und erweitert. Die resultierenden Items wurden anhand einer Stichprobe von 14- bis 18-Jährigen (N = 248) validiert. Basierend auf faktoranalytischen Ergebnissen wird die Adolescent Advertising Literacy Scale – Influencer Marketing (AALS-IM) vorgeschlagen. Diese Skala unterscheidet in ihrer finalen Fassung zwei Dimensionen der dispositionalen Kompetenz Advertising Literacy: Die konzeptuelle Dimension bezieht sich auf das Wissen über und das Erkennen von Influencer:innen-Marketing, während die evaluative Dimension die persönliche Haltung gegenüber Influencer:innen-Marketing darstellt. Beide Dimensionen werden im Instrument durch acht Skalen abgebildet, die sich aus insgesamt 41 Items zusammensetzen. Eine anwendungsbezogene Dimension, wie sie in der theoretischen Herleitung angenommen wurde, konnte in der empirischen Untersuchung nicht bestätigt werden. Die Betrachtung deskriptiver Statistiken und Schätzungen der internen Konsistenz sowie die Analyse korrelativer Zusammenhänge zwischen und innerhalb der Dimensionen ergänzen die Validierung. Ansätze für weiterführende Untersuchungen von Advertising Literacy im Kontext des Influencer:innen-Marketings werden abschliessend diskutiert.

Copyright of Historische Zeitschrift is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Medien & Kommunikationswissenschaft is the property of Nomos Verlagsgesellschaft mbH & Co. KG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article analyzes a possible change in stereotypical images of age in advertising since the turn of the millennium. The work examines whether a more positive image of people over the age of 50 can be identified over time. For this purpose, 2,041 portrayals of people in the advertisements of ten selected magazine titles from the years 2000 and 2020 are analyzed as part of a quantitative image content analysis. With an intersectional perspective, the study examines the extent to which advertising double standard aging (Sontag, 1979) exists. Furthermore, the article examines the quantitative occurrence of so-called best agers in advertising since the turn of the millennium. [ABSTRACT FROM AUTHOR]

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The popular Christmas commercials of important German food retail brands that have been produced for the Advent and Christmas seasons for almost ten years can be understood as a reaction to the secularization tendencies of the present. For example, while the membership numbers of the two large churches are currently falling significantly, a ‚re-enchantment of the world‘ (in reversal of Max Weber's famous dictum) is being sought and implemented here. The celebration of Christmas is given by it a sense of meaning that competes with the principles underlying Christianity in general and also with the biblical Christmas message in particular. Against this background, the article provides an overview of the Christmas commercials of important food retail brands, identifies the underlying message of these clips and discusses challenges and opportunities for ethics and religious education. [ABSTRACT FROM AUTHOR]

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of the Faculty of Philosophy in Sarajevo / Radovi Filozofskog Fakulteta u Sarajevu is the property of Faculty of Philosophy in Sarajevo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Linguistische Treffen in Wrocław is the property of Oficyna Wydawnicza ATUT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Es ist die ureigene Aufgabe der Medien, die Mächtigen in Staat und Gesellschaft zu kontrollieren und als „Watchdogs“ die Interessen der Allgemeinheit zu vertreten. Diese demokratiepolitisch wichtige Funktion, die verfassungsrechtlich über das Grundrecht der Medien- und Kommunikationsfreiheit abgesichert ist, darf jedoch nicht missbraucht werden. Jedes rechtlich verankerte Privileg bedingt Verantwortung: Vor diesem Hintergrund ist es erforderlich, auch die Tätigkeit der Medien zu kontrollieren – und zwar einerseits durch die unabhängigen Gerichte, andererseits durch Selbstkontrolleinrichtungen wie dem Österreichischen Presserat. Wie funktioniert diese Selbstkontrolle? Worauf kommt es an? [ABSTRACT FROM AUTHOR]

Copyright of Perspektive Mediation is the property of Verlag Oesterreich GmbH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Der Beitrag beleuchtet Filmbilder und ihre Anziehungskraft anhand des Films Valerian – Die Stadt der tausend Planeten, um für die Bildungsrelevanz dieses Themas zu sensibilisieren. Nach einer Einleitung (1.) fokussiert der Beitrag das Thema Aufmerksamkeit und ihre Erregung (2.). Dann wird anhand von Beispielen auf den Film Valerian – Die Stadt der tausend Planeten und seine Schau- und Showwerte eingegangen (3.). Der Schlussteil des Beitrags resümiert und liefert weitere Hinweise, wozu und wie sich der Film Valerian – Die Stadt der tausend Planeten in Bildungszusammenhängen einsetzen lässt (4.).

Copyright of Pädiatrie & Pädologie is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Abstract (Deutsch) In dem vorliegenden Artikel wird die aktuelle deutsche Plakat- und Anzeigenwerbung mit Bezug auf kulturelle Gesichtspunkte und auf Text-Bild-Bezüge untersucht. Ausgehend von einem eng an die Sprache und ihre Verwendung angelehnten Kulturbegriff, werden zunächst kulturelle Bezüge dokumentiert, die sich auf die politische Aspekte Deutschlands in seiner neueren und neuesten Geschichte beziehen, auf das Image der deutschen Wirtschaft sowie auf derzeit aktuelle gesellschaftliche Phänomene und Einstellungen. In diesem Bereich konnten einschlägige Filter herausgearbeitet werden, die zu der Wirkung der entsprechenden Werbung beitragen bzw. diese maßgeblich ermöglichen. Mit Blick auf die Text-Bild-Bezüge, werden zum Teil recht originelle Beispiele analysiert, in denen Text und Bild in einer Relation der Komplementarität, der Exemplifizierung oder der Symbolisierung stehen. Insgesamt werden dabei recht konkrete Erscheinungsformen der gegenwärtigen deutschen Kultur augenfällig. Abstract (English) This article examines current German advertising in the form or posters and advertisements with regard to cultural aspects and text-image references. Starting from a concept of culture that is closely related to language and its use, cultural implications are documented, which refer to relevant political aspects in Germany’s recent and most recent history, to the image of the German economy as well as to current social phenomena and attitudes. In this area, it was possible to identify relevant filters that largely contribute to the effect of the corresponding advertisements. As far as text-image references are concerned, some very original examples are analysed, in which text and image are in a relationship of complementarity, exemplification or symbolisation. As a whole, highly concrete manifestations of contemporary German culture become obvious.

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of HMD: Praxis der Wirtschaftsinformatik is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Medien & Kommunikationswissenschaft is the property of Nomos Verlagsgesellschaft mbH & Co. KG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Prosoziale Musik – d.h. Musik, die für andere nützliches, soziales Verhalten thematisiert, indem sie beispielsweise dazu animiert, zu helfen, zu spenden oder die Umwelt zu schützen – kann Rezipierende zu prosozialem Verhalten motivieren. Im Hintergrund eines Cafés abgespielte Popsongs mit prosozialen Texten führten in Experimenten etwa schon zu einem prosozialeren Verhalten gegenüber den bedienenden Personen und zu einem stärker sozial reflektierten Kaufverhalten, indem – vor die Wahl gestellt – eher Fairtrade-Kaffee statt konventioneller Kaffee gekauft wurde. Überraschenderweise wurde die Wirkung prosozialer Musik im Hintergrund audiovisueller Medien bislang nicht untersucht, obwohl ihr Einsatz in persuasiven Medienformaten – wenn beispielsweise ein Werbespot an sich schon zu positivem, sozialen Handeln motivieren soll – durchaus naheliegend ist. In einem einfaktoriellen Between-subject-Laborexperiment wurden 114 Probandinnen und Probanden zufällig einem sozialen Werbespot (Spendenaufruf einer Wohltätigkeitsorganisation) zugeteilt. Dieser war mit zwei Popsongs vertont worden, von denen einer prosoziale und der andere neutrale Texte beinhaltete. Studienteilnehmende in der prosozialen Bedingung gaben nach der Rezeption des Werbespots prosozialere Verhaltensintentionen an und spendeten häufiger Geld als Probandinnen und Probanden, die den Spot mit neutraler Hintergrundmusik gesehen hatten. Die Ergebnisse legen nahe, dass die prosoziale Funktion prosozialer Musik auch im Kontext audiovisueller Medien genutzt werden kann.

Theoretical background: Gambling advertising appears to be inherently conflicting with the particularly important goals of addiction prevention and effective protection against the dangers of addiction. Accordingly, there is a fundamental necessity to limit advertising for gambling products to an absolute minimum for reasons of youth and gambler protection. Current situation: The various protective provisions in connection with COVID-19, in conjunction with processes of social isolation, are likely to lead to significant psychosocial and financial burdens for a significant proportion of the population. Possible consequences: Therefore, it seems plausible that gambling participation via the Internet at home is becoming more popular. Against this background, the increasing advertising for online casino providers that can currently be observed in Germany must be strongly criticized from an experts' perspective. This development contradicts the efforts of other European countries, which range from a temporary complete ban on gambling to considerable advertising restrictions. Conclusions: As a result, we demand to suspend all forms of advertising for online gambling during the Corona crisis and, in perspective, to reconsider the fundamentally liberal attitude to gambling advertising under the State Treaty on Gambling. [ABSTRACT FROM AUTHOR]