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Copyright of Journal of Indonesian Agribusiness / Jurnal Agribisnis Indonesia is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Agricultural Engineering / Jurnal Keteknikan Pertanian is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Abstract Myrtaceae fruit in Bogor Botanic Gardens (BBG) can be potentially developed as a unique and new fruit consumption style. The study aimed to determine the consumer preferences on Myrtaceae fruit. The method used was organoleptic testing, including a description, hedonic and rank tests. The parameters measured in this study are taste, color, flavor, texture, sound, and size of the fruit. Data analysis performed by the Kruskal-Wallis test. The results showed that most of the respondents preferred the fruit with a medium-size, tastes sour but not bitter, has attractive colors, has no pungent flavor, has soft and smooth texture, and is not crispy when it is bitten and chewed. The hedonic test showed that sample #4 and #7 have the highest average value of 4.7. The lowest average obtained in sample #3, where respondents did not like the sample. There was no significant difference of the average. The ranking of hedonic test result indicates the level of respondents' preferences in sequence are Eugenia sp. from Southeast Sulawesi, Myrtus pendula, Syzygium bankense, Syzygium aqueum, Eugenia sp. from Papua, Syzygium sp. from Seram Island, and Syzygium polycephaloides. Keywords: Bogor Botanic Gardens, consumer preference, Myrtaceae fruits, organoleptic test Abstrak Buah jambu-jambuan koleksi Kebun Raya Bogor berpotensi dijadikan buah konsumsi baru. Tujuan penelitian adalah untuk mengetahui dan menilai preferensi serta tingkat kesukaan masyarakat terhadap jenis buah jambu-jambuan koleksi Kebun Raya Bogor. Metode yang digunakan adalah uji organoleptik melalui metode uji deskriptif, uji kesukaan, dan uji rangking. Parameter uji meliputi rasa, warna, aroma, tekstur, suara, dan ukuran. Analisis data dilakukan secara deskriptif dan non-parametrik Kruskal-Wallis. Hasil penelitian memperlihatkan sebagian besar responden menyukai jenis buah berukuran sedang, rasa dominan masam tetapi tidak pahit, warna mencolok, aroma tidak menyengat, tekstur lunak dan halus, serta tidak renyah saat digigit. Hasil uji kesukaan menunjukan nilai rata-rata tertinggi sebesar 4,7 terdapat pada sampel #4 dan #7. Rata-rata terendah ditunjukkan pada sampel #3 sebesar 3,0, yaitu responden tidak menyukai sampel tersebut. Perbedaan rata-rata tersebut tidak signifikan. Perangkingan hasil uji kesukaan menunjukkan tingkat kesukaan responden secara berturut-turut adalah Eugenia sp. asal Sulawesi Tenggara, Myrtus pendula, Syzygium bankense, Syzygium aqueum, Eugenia sp. asal Papua, Syzygium sp, asal Pulau Seram, dan Syzygium polycephaloides. Kata kunci: buah jambu-jambuan, Kebun Raya Bogor, preferensi konsumen, uji organoleptik

Increasing economic growth and number of middle-class consumers has encouraged growing number of modern cafés in the middle-income countries in South East Asia and China. The modern café is marked by serving Arabica coffee, the existence of barista, the use of espresso machine and knowledge of coffee culture. Café owners need to know their customers for developing business strategy. This study is aimed to classify the customers into different segment based on the factors influencing customer decision in choosing the place for drinking coffee. Ten cafés were purposive sampled and a hundred of customers were randomly selected and requested to fill a questioner. Principle component analysis were used to extract the customer attributes into 6 segments. Rotation of loading factors has helped this research to characterize each segment into conventional, sociality, trendy, coffee lover, lifestyle and healthy type of customer and at the same time to get know the size of each segment.

Planning a careful market and good product strategy in launching new products is very important to help new company succeed in the market with knowing the consumer preference and cashflow projection. This research raises the issue of the importance of consumer preference to get optimal revenue on launching new product. This research was conducted at Soigne, a local brand accessory in Bandung. The purpose of this study is to determine how the company conducts feasibility study through consumer preferences for knowing the suitable price and products to launch in 2019. This study also analyses the sensitivity analysis to delimit the changes of financial conditions. According to the result of the research, there are recommendations that can be applied in Soigne to launch a suitable product to gain optimal revenue based on consumer preference. The best combination product to launch in Soigne is accessories product between earrings, bracelet, and necklace with neutral color, simple design, and price range between IDR 100,000.00 to IDR 250,000.00. Customer service, packaging design, materials and durability is other factor that important to provide by the company. For the optimal revenue, Soigne recommended to launch earrings with price IDR 149,000.00, bracelet with price IDR 169,000.00, and necklace with price IDR 189,000.00 in the next one year and increase 10% for the price in the next two and three years which are the best financial scenario of researcher projection.

Copyright of Jurnal Agribisains is the property of Universitas Djuanda and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Growing population make public consumtion in term of foods becoming more complex, resulting in the opportunities to produce new product. One of them is producing new product from vegetables, which is now widely grown variety of organic vegetables. This is an opportunity to produce a new product are made from organic spinach. The purpose of this research is to identify the characteristics of a new product of organic spinach puree; analyze consumer preference; and formulate marketing strategies on the new product of organic spinach puree. In this research, the analysis performed includes descriptive analysis; conjoint analysis to know consumer preference consisting of packaging and flavors; and Analytical Hierarchy Process (AHP) to formulate marketing strategy for the new product of organic spinach puree. The result showed that as many as 96 respondents of 100 total respondents used as the sample claimed to be interested in the new product. The analysis result of consumer preference using conjoint analysis show that the packaging is the most important attribute for consumer to make purchasing decision. For the best combination of choice attributes is organic spinach puree with melon flavors and packaging in sachet. According to the AHP method which has been done, a strategy to strengthen business colaborations or partnerships is an alternative strategy to be a priority in the marketing of organic spinach puree.

Persaingan tajam antara bisnis properti perusahaan meningkat seiring dengan bertambahnya populasi dengan meningkatnya kebutuhan rumah. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen tentang penampilan rumah yang ditawarkan oleh pengembang perumahan di Semarang. Populasi dalam penelitian ini pengunjung dari pameran perumahan diselenggarakan di beberapa Mall di Semarang. Teknik analisis yang digunakan adalah persepsi responden tentang preferensi konsumen dalam jenis penampilan rumah dengan analisis deskriptif karena dalam analisis deskriptif akan mencerminkan pendapat sebenarnya dari responden penelitian. Berdasarkan hasil dan analisis, kesimpulan dalam penelitian ini adalah: Jenis rumah yang konsumen paling sukai adalah tipe minimalis dan yang kedua adalah tipe Vernakular. Hal ini karena bentuk Minimalist yang ramping dan menarik di hampir setiap ruang. Tipe Minimalis juga memiliki keunikan yang sangat sederhana dan menarik juga modern. Jenis minimalis sangat populer dan harga yang lebih rendah. Sementara itu, jenis vernakular lebih hampir oleh pengusaha yang berasal dari masyarakat kelas tinggi dan mereka mengatakan jenis vernakular besar dan mewah, juga georgeous. [Title: Consumer Preference in Type of House Appearance Offered by Housing Developer in Semarang] Competition among companies property enhances along with increasing population coupled with the increasing needs of house. The purpose of this study is to analyze the consumer preference in type of house appearance offered by housing developer in Semarang. The method used in this research is qualitative methods because the qualitative methods more better in explaining the phenomena in practices. The analytical method used is depending on respondent perception about consumer preference in type of house appearance with descriptive analysis. The house type that the consumer prefer mostly is minimalist type and the second is Vernacular type. This is because the spare and streamlined is charming in almost any space.