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Politicians' use of language as part of a cultural approach to influence voters is visible during political campaigns in Minangkabau (West Sumatra) and Malaysia. Therefore, this study examines politicians' use of the Minangkabau and Malay language in Malaysia during the campaign in the two general elections. Data were the political campaign props, such as billboards and banners of competing politicians, available offline (Minangkabau language) and online (Malay language). The study departed from the linguistic landscape and cultural approach. Discussions with politicians regarding using the Minangkabau language in their campaigns were also done. The data were analyzed using the distributional and referential methods. The findings showed that the politicians used the Minangkabau and Malay languages as slogans, warnings, invitations, insinuations, and promises by which they introduced their programs. It was also found that using the Minangkabau and Malay language in campaigning allowed the politicians to build emotional closeness with their potential voters, showing local characteristics and being more communicative as their messages were understood more quickly, especially when emphasizing specific political messages.

Upaya sosialisasi sejarah Indonesia kepada siswa-siswi Sekolah Dasar di Kabupaten Pesisir Selatan, Sumatra Barat ini bertujuan untuk memperkenalkan sejarah Indonesia kepada siswa-siswi daerah ini, mulai dari masa penjajahan hingga masa kemerdekaan Indonesia untuk meningkatkan pemahaman mereka akan perkembangan bangsa Indonesia. Metode pelaksanaan kegiatan adalah model cerita, kuis dan poster melalui pendekatan etis dan estetis. Upaya pengenalan ditujukan kepada siswa-siswi Sekolah Dasar Negeri 39 Pasar Gompong dan Sekolah Dasar Negeri 18 Tebing Tinggi, Nagari Kambang Barat, Kecamatan Lengayang, Kabupaten Pesisir Selatan, Sumatra Barat. Pengenalan sejarah Indonesia ini sangat penting mengingat siswa sekolah dasar merupakan generasi penerus yang hendaknya tahu akan sejarah bangsanya sendiri. Kegiatan ini dilaksanakan dalam tiga tahap, yaitu persiapan, pelaksanaan, dan evaluasi. Pada tahap pertama, pengabdi menjajaki kesediaan kedua SD diatas untuk menjadi sekolah mitra. Pada tahap kedua, kami melaksanakan kegiatan sosialisasi pentingnya pembelajaran sejarah untuk meningkatkan pemahaman siswa terhadap perjuangan bangsa ini di kedua sekolah tersebut dengan menyampaikan materi sejarah Indonesia di kelas 4 dan 6. Selama kegiatan dilaksanakan, siswa-siswi perserta terlihat bersemangat untuk mengikuti kegiatan pengenalan sejarah Indonesia, mulai dari pengenalan, pelaksanaan dan di akhiri dengan evaluasi. Hasil dari kegiatan ini menunjukkan bahwa siswa-siswi bisa memahami perkembangan bangsa Indonesia melalui sejarah dan mampu memaknai peran sejarah Indonesia dalam penanaman nilai kebangsaan, khususnya perjuangan pahlawan nasional Indonesia.

This study aims to research Minangkabau language as an ethnic identity in this digital era. The researcher did the study in five areas in West Sumatra. It is a qualitative study in which all language phenomena contributing to the validity of findings are considered. Data are collected through participative and nonparticipative observations. The data for this study are in the form of written and spoken language observed in the domain of families, public and cyberspaces. The researcher had discussions and interviews through participative observation. Taking notes and photos of written and printed Minangkabau language are done through nonparticipative observation. The researcher also observed Minangkabau language attitude through nonparticipative observation. The result of the study indicates that the productivity and creativity of using the Minangkabau language in family domains, public and cyberspaces strengthen the role of the Minangkabau language as an ethnic identity. Cultural setting and the needs to advertise local products are among the factors which trigger the use of the Minangkabau language as the symbol of Minangkabau identity.

Nagari Andaleh sebuah nagari di Kecamatan Batipuh, Kabupaten Tanah Datar Provinsi Sumatera Barat. Nagari ini kaya dengan potensi sumber daya alam dan sumber daya manusia. Saat ini nagari ini menjadi salah satu destinasi wisata di Kabupaten Tanah Datar. Permasalahan yang dihadapi nagari adalah masalah branding dan positioning destinasi wisata. Tujuan kegiatan ini untuk memberdayakan sumber daya manusia dalam memanfaatkan sumber daya alam sebagai destinasi wisata dan mengembangkan daya saing destinasi ke pasar di luar Kabupaten Tanah Datar, mempercepat difusi teknologi dan manajemen dari Perguruan Tinggi kepada mitra. Secara khusus, tujuan kegiatan adalah menggali dan membangun branding dan positioning destinasi wisata di nagari tersebut. Kegiatan dilaksanakan dalam 3 tahap. Tahap pertama persiapan dimulai sosialisasi, menghubungi pemerintah nagari dan pihak terkait untuk menentukan jadwal kegiatan, dan menyusun modul kegiatan, dan mempersiapkan pelaksanaan kegiatan. Tahap pelaksanaan kegiatan pada aspek destinasi dengan metode pengontrolan kualitas, metode pelatihan tentang penguatan kelembagaan nagari, workshop pembangunan branding dan positioning, metode pelatihan penciptaan dan pengembangan destinasi, dan konsultasi. Tahap akhir adalah pelaksanaan monitoring dan evaluasi kegiatan. Hasil kegiatan terciptanya branding dan positioning destinasi wisata nagari, peningkatan kualitas destinasi yang sesuai dengan sumber daya alam, pengembangan inovasi desain destinasi dan perbaikan kualitas sehingga bisa membidik pasar destinasi. Kegiatan pendampingan perlu dilanjutkan untuk membantu nagari membangun destinasi wisata Nagari Andaleh terus berkembang.

Swearing is deemed as improper to use in certain settings. However, it can be used to convey positive emotions too, including complimenting something or someone. This research article aims to investigate the linguistic forms, pragmatic meanings, and pragmatic functions of family-theme swearing used in compliments on Twitter. Kreidler (2002), Ramlan (2005), and Ljung (2011)’s opinions were utilized in this research. Observational method was used to collect the data. Distributional and identity method were used to analyze the data. The results of this study demonstrate that: (1) linguistic forms of family-theme swearing are word and phrase, (2) the pragmatic meaning of the family-theme swearing is as utterance meaning, and (3) the pragmatic functions of the family-theme swearing are as Adjectival Intensifier and Anaphoric Use of Epithets. This research is hopefully able to assist EFL (English as a Foreign Language) students to communicate in English better with other English speakers on Twitter.