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The European Green Deal and the European Climate Law of the European Parliament are the socio-political context in which the construction industry has to engage in order to reduce upfront carbon. This focus puts the role of building materials in a new perspective. By focusing on the development of innovative solutions that specifically address biotic and bio-based materials, the Cradle-to-Cradle approach values biobased materials and gives them a key role in the transition to the circular economy. The paper presents an innovative material, the complex outcome of two different research projects conducted by the ZEBtwdZEEB Group of the ‘L. Vanvitelli’ University of Campania in collaboration with the innovative start-up Service Biotech Srl, winner of the BioInItaly Investment Forum 2021 & Intesa Sanpaolo Start-Up Initiative for the Circular Bioeconomy sector.

Reconsidering the role of the matter in the design process, with all its morphological ecosystemic and functional quality, is the starting point for the experimentation on innovative bioplastics conducted in industrial partnership by ZEBtwdZEEB Research Group of ‘L. Vanvitelli’ University of Campania with Service Biotech Srl. The use of the Scanning Electron Microscope (SEM) allowed evaluating the biological evolutionary dynamics at micro-level that are at the base of the experimentation, fully in line with the approach of the regenerative Design and the Ecotechnological Design.