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The development of mobile devices and the growing diffusion of the Apps changes the way of access to the online contents and a new way of living in relationship with the environment. Mobile Internet will create a closer relationship between the physical space (hometown, city) and the space of flows (digital informations exchanged on-line). These transformations are expanding more and more because of the development of social media, whose success lies in their ability to create a community. If it is true that the revolution that led to the Internet is you put irrelevant geographical distances, today mobile devices (smartphones, tablets) through geolocation services (such as Foursquare) put the center of the space where the user is located physically. The decision to include in your marketing strategy geolocation services has the aim to create a solid loyalty between the Library and its users. [ABSTRACT FROM AUTHOR]

This is the second part of a six-article series focused on the communication strategies of the new Pistoia public library (San Giorgio Library). Here, the director and two librarians reflect upon the use of social networks, in particular Facebook and Twitter, adopted in order to deepen the relationship with the users, especially with the youngest ones. The practice of "social budgeting" is also presented and discussed: through this tool, the municipality of Pistoia aims not only to involve the citizens, but also show to the whole community that investments on libraries have an economic return. L [ABSTRACT FROM AUTHOR]