1. 所有とアクセスからみた情報メディアの利用.
- Author
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広江理紗子, 岩瀬 梓, 吉田直輝, 王 雨晴, 胡 童飛, 宮田洋輔, 石田栄美, and 倉田敬子
- Subjects
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INFORMATION-seeking behavior , *HIERARCHICAL clustering (Cluster analysis) , *NONFICTION reading materials , *INTERNET surveys , *LIBRARY users , *COMIC books, strips, etc. , *DIGITAL music - Abstract
Purpose: Information behavior has changed in recent years following the increase in economic activities 'based on access. Five types of information media use were categorized based on a previous study of ownership: ownership, quasi-ownership, and access types 1,2, and 3. Fo clarify the current trends in media use, we conducted a survey of the current uses of four types of media: novels, nonfiction books, comics, and music. The respondents were categorized based on their information media use. Methods: An online panel survey was conducted in Japan with 1,030 participants who were counterbalanced by gender and age. The questions consist of 30 items related to media use, 5 related to physical media orientation, 3 related to frequency of media use, 2 related to possession and use of computer devices, and 10 related to personality. Results: Of the 30 questions on media use, more than half of the respondents answered "never/don't know/no idea" to 27 questions. However, 41.9% of the respondents answered that they "very often/often" listen to music on free online video-sharing platforms such as YouTube. Seven clusters were identified based on hierarchical clustering from the answers for media use. The five clusters that indicated less use of information media were: "only YouTube, nonuser/'"library user," "music subscription user/' and "ownership." The two respondent clusters that used information media frequently were:"active user of all media" and "active user (mainly access type 3)." The characteristics of the clusters were discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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