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This paper presents a study of service learning (SL) as a methodology to facilitate the development of media competence in future teachers. The SL methodology fulfils a training and service need for two different populations: in our case, a preschool/primary school and students from the Bachelor's in Education degrees at the Universidad de Jaén. The study involved 193 university students who carried out 63 projects involving new technologies. The goal of these projects was to produce materials to be used on smartboards, advertising materials, picture-reading materials or multimedia resources, among others. These materials were designed and created in the university classes as a part of the practical sessions of a course and were then given away to be used at a preschool/primary school. At the end of the project, the university students filled out a questionnaire that required them to compare SL to traditional activities in terms of how well each type of practice helps them to achieve the 20 competences of the course. The results show that students recognize the value of the SL methodology more than traditional practice, which suggests the relevance of this methodology for university students. [ABSTRACT FROM AUTHOR]