The article presents information on the topics to be covered by the Macro-marketing and Buyer Behavior tracks at the American Marketing Association's 1974 Marketing Educators' Conference to be held on August 11-14. The Macro-marketing track will cover a wide range of topics, including advertising and society, marketing and ecology, international and consumer issues, marketing channels and institutions, and marketing and nonprofit organizations. The papers in the Buyer Behavior track are concerned with understanding the attitude formation process and behavior of industrial buyers as well as that of ultimate consumers.
Published
1974
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