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Purpose. This research aims to determine the level of motivation of the target audience (group, farmer associations (Gapoktan) or farm) and factors that influence motivation in participating in the implementation of the Toko Tani Indonesia (TTI) program. Methodology / approach. This research was conducted by direct interview method with all Farmer Shops and Gapoktan / Poktan in three regions in Central Java, namely Semarang City, Sukoharjo Regency, and Grobogan Regency. Data collection is carried out using a questionnaire with a Likert scale measurement. The methods used for analysis are descriptive statistics and inferential statistics using the partial least squares structural equation modeling (SEM-PLS). Results. The results show that the motivation level of TTI actors is high, meaning that program implementers in the field have a substantial boost from social, economic, and socio-economic factors. These results indicate that this food security program can be implemented well because field implementers can feel the overall positive impact. Furthermore, in SEM analysis, factors influencing motivation show that mediating variables for capacity and perception significantly correlate with motivation. Meanwhile, the government support and characteristics variables have a significant relationship with the mediation variables. Originality / scientific novelty. The novelty of this study is the analysis of research conducted on the motivation of food security program actors with the object of study that is rarely used as research, namely the PUPM Program through the Indonesian Farmer Shop (TTI). This program aims to stabilise prices and solve supply chain problems in Indonesia. This is so that rice prices do not harm farmers or the community. Therefore, the value of this study is that it attempts to answer the question of how to influence the motivation and sustainability of the program so that the government, together with the community and stakeholders, can ensure national food security. Practical value / implications. The research results can be a recommendation for related parties and policymakers to continue implementing the TTI program to implement national food security. This study shows that the government can use these factors to maintain and increase motivation to maximise program implementation; so that the objectives of this program can be implemented and the program can be continued for the following periods.