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The object of the study are the socio-economic conditions of cities as the basis of marketing potential. The purpose of the study is to identify the role of socio-economic conditions in revealing the marketing potential of cities. The main methods used for the study are matching, comparison, ranking. Our conclusion is that socio-economic conditions cannot always be perceived as the basis for revealing the marketing potential of a city, which is proved by independent studies of the authors, as well as by the analysis of data obtained in the course of other studies. It was possible to establish that socio-economic conditions do not guarantee permanent population growth for cities: the affordability of a basic set of goods and services, a competitive level of income, the availability of higher education institutions and the saturation with health and cultural facilities are not necessarily highly rated by real and potential local residents. This allows us to speak about the need for marketing efforts to attract consumers of a territorial product (socio-economic conditions of a city), it is not enough to have any advantages – it is important to be able to draw attention to them, to ensure the formation of the necessary attitudes regarding the socio-economic conditions of life in cities. Therefore, we are speaking about the need to take into account the nature of consumer demand for the socio-economic conditions of cities and the use of the appropriate type of marketing. The authors have examined a number of examples of applying city types of marketing, such as conversion, incentive, supportive, synchromarketing, remarketing and demarketing.

Much that has been taking place in today’s Irkutsk is quite typical for cities of post-Soviet Russia. Irkutsk is suffering from drastic structural changes: in its macro-geographic position and international links, in the structure of production, in its postindustrial (non-production) functions, in the system of regional development. The total estimation of changes should be positive. But we can see a lot of losses. Some of them seem to be temporary, but there are also losses caused by the market character of the reforms themselves.

The notions of multiscaleness and “playing scales” are considered for various spheres of economic geography: cartography, settlement geography, toponymics, ethno-historical geography, locating industrial production, touristic promotion, micro-regional (intra-urban) policy. The paper presents the idea of multiscaleness and “playing scales”, as well as the possibility of application of a multi- scale approach in economic geography.

The ranking of cities according to their individual intellectual (innovative, organizational, creative, central, etc.) potential is actual and important for geographic studies in the epoch of post--industrialization. The results of such ranking can be applied in various aspects and directions of regional policy.The very idea of such ranking seems to have been first formulated in France in the early 1960s. The research concerned was aimed at solving the problem of hyper-centralization in that country through forming ‘metropoles d’equilibre’ in the periphery, to counterbalance Paris. The task was to find the French cities which were ready to fulfill this role. Later, we have used this idea to rank Siberian cities as to their administrative potential. The important innovation in methodology was introduction of a principally new index, crucial just for Siberia (although maybe less important in Europe). This index is the distance from the nearest comparable or obviously more significant city

Any global phenomenon manifests itself differently in various countries and regions. Our idea is that for Russia the global crisis can be considered as the third phase of the long-term national socio-economic crisis, and for the important part of Russia, Siberia, even as the fourth phase.These phases are:• First, the crisis of economy, of ideology, of social relationships and of political system stemming from the Soviet times, having brought the crush of the state, some problems of which have been still unsolved;• Second, the crisis of the 90s, born from this crash and economic reforms, including the very crush of the integral country, very painful for common people, poverty, together with social pessimism and passiveness of people who were robbed by the hyperinflation and stagnation of the sectors, such as science and education, that had never been backward in the Soviet times and could perhaps serve as growth points for the new economy, if used and stimulated properly.• Third, specifically Siberian, extensive out-migration and depopulation, in the conditions when state economic policy is influenced by ultra-liberalism denying any state regulation, together with power hyper-centralization, which both tendencies, paradoxically united, lead automatically to concentration of everything in wealthy Moscow.• Fourth, the very global crisis itself

The notion of economic-geographic position seems to be a good instrument of regional qualitative analysis. The two principal peculiarities of this method are “playing scales” and historical, evolutionary approach. These ideas are analysed on the example of a particular case, the problems and prospects of Irkutsk.The following relationships are studied: Irkutsk in Europe, Irkutsk in the ethnic area of the Buryat people, Irkutsk in Russia, Irkutsk in Eastern Asia, Irkutsk in the ex-Soviet Union, Irkutsk in Siberia, Irkutsk in its administrative region (Oblast), Irkutsk and Baikal, Irkutsk in its agglomeration, and Irkutsk and Poland.

In March 2017, ultraviolet (UV) radiation measurements with a multichannel GUV-2511 radiometer were started in Marambio, Antarctica (64.23° S; 56.62° W), by the Finnish Meteorological Institute (FMI) in collaboration with the Argentinian National Meteorological Service (SMN). These measurements were analysed and the results were compared to previous measurements at the same site with NILU-UV radiometer during 2000-2008 and to data from five stations across Antarctica. Measurements in Marambio showed lower UV radiation levels in 2017/2018 compared to those measured during 2000-2008. Also at several other stations in Antarctica the radiation levels were below average in that period. The maximum UV index (UVI) in Marambio was only 6.2, while, during the time period 2000-2008, the maximum was 12. In 2018/2019, the radiation levels were higher than in the previous year and the maximum UVI recorded in Marambio was 9.5. In Marambio, the largest variation of the UV radiation are during the spring and early summer when the stratospheric ozone concentration is at a minimum (the so-called ozone hole). Beside cloud cover, the strength of the polar vortex and the stratospheric ozone depletion are the primary factors that influence the surface UV radiation levels in Antarctica. As the recovery of the ozone layer is slow, the continuation of the measurements is crucial in order to be able to detect long-term changes in UV levels in Antarctica. [ABSTRACT FROM AUTHOR]