1. Luxury Consumption Tendency Scale (LCTS): Adaptação e Validação para o Contexto Brasileiro.
- Author
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Gomes Neto, Manoel Bastos, Nascimento Silva, Lucas Emmanuel, Barbosa Lessa, Patrick Wendell, Santana Carneiro, Jailson, and da Rocha Grangeiro, Rebeca
- Subjects
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CONSUMER behavior , *CONFIRMATORY factor analysis , *CONSUMPTION (Economics) , *MARKETING , *SCIENTIFIC knowledge , *LUXURIES - Abstract
Purpose: This paper aims to adapt and validate the Luxury Consumption Tendency (LCTS) from to the Brazilian context. Design/methodology/approach: The data collection was both presential and online with a sample of 401 consumers over 18 years old. To validate the instrument, a confirmatory factor analysis was performed, verifying the adjustment of the whole model, the reliability and validity of the instrument, and also the descriptive analysis. Research, Practical & Social implications: The final scale was composed of four dimensions, thus being: singularity; symbolic meaning; arbitrary desire; exclusive minority. Therefore, this paper seeks to contribute to the marketing studies, consumer behavior and luxury consumption tendency by presenting the psychometrics proprieties of the scale, providing viability for the application of the instrument in Brazil and expanding scientific knowledge in the field of marketing. Originality/value: The proceedings of translation, adaptation, and application of the items with sociodemographic questions were performed to the Brazilian context. [ABSTRACT FROM AUTHOR]
- Published
- 2022