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The business sector is promoting a change in its management model, since the early 90s, when it took a positive attitude toward the environment. Thus, environmental issues have become part of the strategic planning of organizations due to stricter regulations and to society's demands for greater environmental responsibility. Therefore, this study aims to identify and analyze environmental practices adopted by companies of this sector in Goiás and to seek answers to questions related to the factors that can contribute to the creation of competitive advantages within these organizations. Organizations involved in that study are labeled A, B, C and D. This research has used the fundamentals of qualitative and exploratory approach and it can be characterized as a field research. In the growing and processing of sugar cane, certainly negative impacts to the environment are still present. However, adoption of actions mentioned here, as the search for the conservation of soil and vegetation, replacing the burned by harvesters, the rational use of chemicals, the recycling of waste in the production process (such as power generation through bagasse sugarcane), among others, point out benefits to business sector and the environment. [ABSTRACT FROM AUTHOR]

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The technological development has allowed man to reshape the environment, opening new risks socio-political-ecology, which requires changes in legal interpretation. [ABSTRACT FROM AUTHOR]