1. DEFINIÇÃO DE METAS PARA AVALIAÇÃO DE DESEMPENHO DE AGÊNCIAS BANCÁRIAS.
- Author
-
das Neves Júnior, Idalberto José, Garcia, Solange, and Morgan, Beatriz Fátima
- Subjects
- *
PERFORMANCE , *BUSINESS enterprises , *PERFORMANCE standards , *MARKETING research , *STRATEGIC planning , *MARKETING management - Abstract
The present article has the objective to verify if the goals attributed to the bank agencies of a Brazilian institution for performance evaluation are defined in accordance with the variables characteristic of business generation capacity. Regarding the performance presented in 2002, analysis of tree groups are done: agencies that systematically surpass their goals; agencies that present performance in accordance with the expected; and agencies that systematically do not reach their goals. These groups are analyzed in set with 12 groupings of agencies with similar characteristics, identified based on the application of Cluster Analysis. The results point out that the goals attributed to the agencies are coherent with the characteristic variables of this cities business generation potencial. However, for the agencies group that surpass their goals systematically, the study discloses that the goals underestimate their cities and agencies business potencial. The article confirms the Cluster technique contribution for goals attribution. [ABSTRACT FROM AUTHOR]
- Published
- 2007
- Full Text
- View/download PDF