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The perception of acceleration of everyday life, as well as the related time's understanding change are facts of contemporaneity. This paper points out the need to look for potential previous references for the investigated phenomena on communicational researches, defending the application of a historiographical approach in the Communication' researches due to the premise that the theoretical notion of "long duration" (Fernand Braudel) is impacted in accelerated times. To articulate such a demand, it is presented the metaphor of the temporal anchor that seems to be particularly relevant approach in the "media life" (Mark Deuze) context. The "cultural forms" (Raymond Williams) are suggested as an alternative to define what would constitute an appropriate duration to be considered in the researches. [ABSTRACT FROM AUTHOR]

This paper presents results of four years of research on career anchors held with students at a private university. The goal was to use metaphors to understand the career break the hegemony of the anchor Lifestyle - LS (2006 to 2008) by anchor Entrepreneurial Creativity - EC (2009). The research was quantitative (2006-2009) and qualitative (2009) based on exploratory and descriptive study that examined the career paths and the metaphors associated with professional skills and careers of the interviewees. The analysis does not confirm the hypotheses for the rise of the anchor EC, however, provide indications about the degree of adherence of trainees to their first anchor. By evoking the metaphors, the group has a higher LS anchor on fragile grip on the anchor itself, unlike the other group - which leaves room to question the hegemony of the anchor LS in previous years [ABSTRACT FROM AUTHOR]