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This study aims at analyzing the determining factors of the performance of the real estate sector in Morocco for the promotion of sustainable urban development, through a qualitative study based on a semi-directive interview conducted with twelve companies of the real estate sector in the region of Rabat-Salé-Kénitra. These companies belong to the three (3) segments of the market: the Economic, the Middle Standing and the High Standing and operate in the different cities of the region namely: Rabat, Salé, Kenitra, Skhirat and Temara. The objective is to identify the endogenous and exogenous performance factors that explain the success of some real estate companies that have been able to resist and adapt to an environment and a market in perpetual change and not so favorable.