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Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Institutional Development Plan (IDP) is considered one of the basic instruments of organization and management of a Higher Education Institution (HEI), which aims to establish its mission, philosophy, history, development strategies, organizational structure, form of management, programs, goals, educational guidelines, medium and long-term plans and academic activities. Thus, this study analyses an IDP and the contributions of strategic planning (SP) for the management of a HEI. To this end, two questions were established to guide its production: a) how does a HEI's IDP characterize itself and what relations can be established with the PE? and b) what methodologies are used in the construction of the HEI's IDP? It was produced by means of bibliographic research and analysis of documents from a HEI, taking the form of a case study involved by an exploratory and descriptive research with a qualitative approach. In its constitution, it presents the methodological path, the importance of the EP in the IDP, methodologies for building the IDP and the EP, contributions of the EP in the IDP and in the management of an HEI, and final considerations. The results indicate that the IDP consists of a document organized from the EP that portrays the identity of the HEI: its work philosophy, mission, strategies for achieving goals and objectives, organizational structure and guidelines. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introducción: La Facultad de Enfermería de la Universidad de la República ha incursionado en la adopción de la Planificación Estratégica como herramienta de gestión universitaria, dentro de una universidad que promueve esta metodología como una de sus políticas generales. Objetivo: evaluar el proceso de Planificación Estratégica de la Facultad de Enfermería, a través de los diferentes grupos de interés que la componen mediante el método responsivo-constructivista. Método: se empleó la evaluación de cuarta generación. Este método otorgó la posibilidad de que las personas afectadas por una determinada política o programa, pudieran ser los actores principales de la evaluación de las mismas, y ser también, generadores de propuestas de mejora. Asimismo, la investigación tuvo un enfoque cualitativo evaluativo, en la que los actores buscaron aprehender y mejorar su realidad. Así, la Planificación Estratégica de la Facultad de Enfermería fue considerada como la política general, que recayó sobre sus diferentes grupos de interés. Resultados: las cuestiones que emergieron en el proceso evaluativo fueron agrupadas en cuatro núcleos temáticos: Participación relativa, Comunicación ineficaz, Formación para la participación activa y Carrera de ascenso. Conclusiones: en este sentido, fue posible evaluar el proceso de Planificación Estratégica como herramienta de gestión, identificar las reivindicaciones, preocupaciones y problemas de los grupos de interés y proponer un plan de acción para consolidar los logros y ofrecer soluciones consensuadas a las preocupaciones y problemas identificados.

La gestión de riesgo en las universidades constituye un componente transversal vinculado a las funciones universitarias; formación, investigación y extensión, que coadyuve al aseguramiento de la calidad. El objetivo de este artículo fue analizar las estrategias metodológicas, logros y resultados de la gestión del riesgo en la planificación estratégica, la calidad universitaria, la gestión de procesos y las nuevas estructuras organizacionales de la Universidad Nacional Agraria. Se presenta una revisión de la literatura sobre la gestión del riesgo en el ámbito universitario, así como una descripción de las estrategias implementadas por la UNA para construir su sistema de gestión de riesgo. Como conclusión, se determinó que la gestión de riesgo es una herramienta clave para la mejora continua de la calidad y la eficiencia en la gestión de procesos, y que su implementación exitosa requiere de un compromiso institucional y una cultura de prevención y mitigación de riesgos.

La Universidad Nacional Francisco Luis Espinoza Pineda pone especial énfasis en la aplicación de los principios de la gestión de la calidad para responder al cumplimiento de su filosofía institucional. En este sentido, asume el compromiso de encauzar un nuevo rumbo en la planificación estratégica para transitar de un enfoque de gestión por resultados a uno de gestión por procesos, a fin de cumplir los objetivos estratégicos y lograr la satisfacción de los estudiantes. Objetivo: describir los pasos desarrollados en esta transición. Método: se utilizó la técnica de análisis documental de las memorias de los talleres desarrollados para la planificación como principal recurso metodológico. Resultados: se evidencia el cambio realizado en la planificación estratégica, que anteriormente estaba concebida en base a las cuatro funciones sustantivas, y ahora quedan elaboradas en dos procesos estratégicos, tres procesos clave y seis de apoyo, reflejados en el mapa de procesos. A su vez, se proyecta el Plan de Desarrollo Institucional, el Plan Estratégico Institucional y el Plan Operativo Anual. Conclusión: se logra la integración de todos los protagonistas de la universidad y la gestión de cambio a través del liderazgo y la cultura de mejora continua para alcanzar resultados óptimos de calidad.

Uno de los principales desafíos de las instituciones públicas de ciencia y tecnología radica en alinear las actividades y resultados de la investigación con la agenda de I+D y los lineamientos estratégicos definidos institucionalmente. Dentro de los factores que definen este alineamiento se encuentran las publicaciones científicas, consideradas incluso en muchos casos como el principal producto de las actividades de investigación. En el caso del Instituto Nacional de Investigación Agropecuaria (INIA) de Uruguay se definió como política institucional el mejorar los indicadores de cantidad y calidad de publicaciones científicas arbitradas. Para cumplir este objetivo se definieron diferentes acciones a implementar. Con el objetivo de monitorear los resultados de estas se realizó un estudio bibliométrico de las publicaciones del INIA en el período 2011-2022. El artículo que aquí se propone presenta los resultados obtenidos, permitiendo la discusión acerca de la pertinencia estratégica, la evolución, la conformación de grupos de trabajo y las vinculaciones institucionales en relación con la publicación de artículos científicos. Este tipo de análisis contribuye a la revisión continua de la estrategia institucional de forma ágil, dinámica y eficiente.

The objective of this study was to understand the social relations present in Brazilian fish farming. For this purpose, the following theories were used as a theoretical framework: Triple Helix and Planned Behavior. The study was descriptive with a cross-section in three moments of the International Fish Congress event, in 2021, held in the city of Foz do Iguaçu/PR. The study did not consider the evolution of data over time. The surveyed population consisted of 328 participants. The data collection instrument was a questionnaire with 18 questions, with the Likert scale of agreement, distributed in the variables: intention, attitude, subjective norms, perceived behavioral control and own identity. Data were treated using three analyses: 1) Analysis of Social Relations; 2) scree plot test; and 3) Theory based on decisions. Data collection was carried out through structured interviews with representatives of the University, Government and Industry dimensions. The managerial contribution of the study was the identification of fundamental methods for the construction of agile, plural and consensual information. The social contribution consisted of synergy and solution democratization for problems related to the sector. The theoretical contribution is the crossing of the Triple Helix theory with the theory of Planned Behavior. The main results revealed the existence of the relationship between industry, university and government, which allows the transfer of technologies, the elaboration of effective normative and promotion policies and instigates the resolution of market needs and environmental sustainability. [ABSTRACT FROM AUTHOR]

Purpose: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data collection took place through a questionnaire applied to employees, obtaining 40 valid responses. From the results it was verified that the initiatives that can contribute to the strategic alignment are aimed at: increasing the company's profitability, reducing the company's average cost and improving the cash flow, in terms of the financial perspective; increase the number of wholesale and retail customers, maintain active retail customers in the case of customer prospects; align inventory management processes, streamline service and streamline the operation of the internal information system with regard to the perspective of internal processes and; train employees and reduce turnover in terms of learning and growth. It is important that the company defines those responsible for monitoring the initiatives, so that the goals can be achieved and, consequently, the objectives can be achieved. Results: In general, the results highlight the relevance of the BSC methodology, for the alignment between the strategic objectives, indicators, targets and, in particular, the initiatives to put into practice what is expected for the organization, contributing with managers in the decision-making process, so that better decisions can be made, and the company is successful in its activities. Contribution of the Study: This study contributes to the literature by showing that the BSC can be used regardless of size or segment of activity and can serve as a benchmark for other similar small and medium-sized companies. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Management & Health / Revista Gestão & Saúde is the property of Revista Gestao e Saude and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journal of Production Engineering / Revista Brasileira de Engenharia de Produção is the property of Brazilian Journal of Production Engineering and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Para la preservación digital a largo plazo, las entidades requieren de un análisis coherente de aspectos internos y externos que faciliten la constitución de un repositorio digital, con una estructura sólida y con altas características de madurez. La presente investigación tiene por objetivo diseñar un modelo de madurez para preservación digital a largo plazo, que incluya las características de madurez que debe poseer un repositorio digital para conservar los objetos digitales en su fase más alta, el estándar de auditoría ISO 16363 y los principios más importantes de la planificación estratégica. Este modelo fue validado por expertos mediante el método Delphi y un caso de estudio en el repositorio digital SEDICI. El modelo de madurez propuesto se centra en una valoración cuantitativa porcentual; se indica su proceso y la descripción de sus fases. Se integraron tres perspectivas de análisis y tres principios de planificación estratégica.

This article examines the challenge of fostering territorial development through the State’s constitutional role in managing and stimulating economic activity. It begins by exploring the intersection of strategic planning with modern public administration, and delves into the concepts of territory, networking, and governance as foundational to these government roles. The focus then shifts to an in-depth analysis of the “Paraná Produtivo” initiative’s second phase, assessing its strategic approach’s strengths and constraints. The research presents a case study of this particular public policy, scrutinizing its theoretical underpinnings and practical application. The aim is to promote a pragmatic perspective for the creation of comparable initiatives across various levels of government. This entails adopting strategic planning techniques attuned to present-day challenges and capable of crafting effective and participatory public policies with meaningful impact. [ABSTRACT FROM AUTHOR]

The object of this article is the promotion of territorial development through strategic planning. It presents an experience report on the structuring of the “Conecta399” program, which is structured through notions of public policy planning, territorial development, and network-territory as a planning strategy for the promotion of integrated regional and local development. The aim is to demonstrate, in an empirical case, the possibilities and limits of such a public policy. This is a case study permeated by theoretical references, focusing on the initial phases of the structuring cycle of such a process, with the purpose of discussing the association of the themes of planning and territorial development, as well as disseminating and improving the proposed model. [ABSTRACT FROM AUTHOR]

This article analyzes three aspects of urban planning in the city of Seville (Spain): The Master Plan, the participatory process that gave rise to it and the incorporation of strategic planning. The Master Plan is an instrument of urban planning limited to the territorial ordering of land uses and occupations, while strategic planning adopts technicality originating from management paradigms of the private company, assumes the concept of governance and postulates articulating multiple dimensions of development, notably economic, social, environmental and urban. Institutional regulations do not establish a hierarchical order between these different planning modalities, however, the actions and impacts of strategic planning impose the subordination of urban planning instruments. The participatory spaces during the preparation of the Master Plan were implemented by the local government, but this finding is not enough to infer that they had an effective decision-making status. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El objetivo de este trabajo es identificar el estándar de Planeación Estratégica de Tecnología de Información (PETI) más idóneo para la gestión pública, analizando las unidades de TIC que tienen la responsabilidad de coordinar y controlar la elaboración y ejecución, alineado al Plan Estratégico Institucional, para el cumplimiento del Plan Nacional de Gobierno Electrónico y las políticas y objetivos gubernamentales, a partir de una revisión de los procesos de la Coordinación General de Tecnologías la Información del Ministerio de Relaciones Exteriores y Movilidad Humana. La metodología empleada fue un análisis descriptivo, cuantitativo y analítico basado en una encuesta como fuente primaria; un análisis documental de las mejores prácticas de la región y la revisión de fuentes secundarias de los estándares disponibles para la planeación de las tecnologías de información. Los resultados evidencian que la norma técnica más favorable para la elaboración del PETI para la institución investigada es el modelo IT4+, que se alinea a los objetivos estratégicos y misionales de la entidad.

Copyright of European Journal of Applied Business & Management is the property of ISAG - European Business School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Turismo em Análise is the property of Revista Turismo em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of this article is to propose a model of a strategic plan for managing the monitoring of graduates from higher education integrated with strategic planning and institutional assessment. The study is qualitative, with a descriptive based on bibliographic and documentary sources. The document analysis made it possible to confront the challenges faced by university management, with regard to the evaluation of graduates, with the planning tools available in the literature, enabling the construction of a strategic plan for the management of the monitoring of graduates. In this plan, the High Education Institution find subsidies to advance in the proposal and implementation of their own actions to accompany the alumni, listing them and structuring them in the format of an institutional policy. [ABSTRACT FROM AUTHOR]

Copyright of Movimento (0104754X) is the property of Movimento, da Escola de Educacao, Fisica, Fisioterapia e Danca and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La “feria franca” es una alternativa particular de comercialización de alimentos procedente de la provincia de Misiones, Argentina. Es una organización de agricultores que de forma conjunta ofrecen sus productos alimenticios directamente a los consumidores. A pesar de su trayectoria y ser imitada como estrategia de comercialización en varios puntos de la provincia y del país, estas experiencias enfrentan numerosos obstáculos que dificultan su consolidación y crecimiento sostenible en el tiempo, presentan dificultades relacionadas principalmente con: la falta de un mecanismo de gestión; que les permita tomar decisiones a mediano y largo plazo; una articulación débil entre productores; así como, escasa y desfasada cooperación con los actores locales. Es por ello y con el objeto de disminuir dichas dificultades, se diseñó un modelo de gestión estratégica organizacional y su procedimiento específicamente para las ferias francas, teniendo en cuenta componentes clave como la cooperación y la planificación estratégica. La metodología utilizada para lograr el objetivo propuesto se derivó en varios pasos: en primer lugar se realizó una revisión bibliográfica en las principales base de datos, se complementó con información obtenida in situ a través de entrevistas realizadas en diversas ferias francas y se utilizó información de investigaciones precedentes. Los principales resultados señalan que el modelo propuesto y su procedimiento ofrecen un instrumento metodológico que permitirá a la organización de productores mejorar su desempeño organizacional.

Copyright of Revista de Enfermagem e Atenção à Saúde (REAS) is the property of Revista de Enfermagem e Atencao a Saude - Reas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La planeación estratégica del mercadeo es clave para la toma de decisiones a nivel organizacional, cuya implementación toma mayor relevancia en entidades del sector salud colombiano, que precisan hacer frente a una crisis estructural del sistema sanitario. Por ello, se realizó un estudio para analizar los retos en la planeación estratégica del mercadeo en instituciones prestadoras de servicios de salud en la ciudad de Medellín; conducido metodológicamente por un enfoque cualitativo, utilizando como técnica de análisis de la información herramientas de la Teoría Fundamentada. Así, se identificaron como retos para estas instituciones: la relación entre prestadores-aseguradores y el impacto en su capacidad financiera, la prestación de servicios de calidad y, finalmente, la gerencia estratégica de marketing. De allí se concluye que la incorporación del mercadeo en estas organizaciones se ha enfocado hacia el componente social, para mejorar las estrategias de promoción de la salud y prevención de la enfermedad. Strategic marketing planning is key to decision-making at the organizational level, the implementation of which takes greater relevance in Colombian health sector entities, who need to deal with a structural crisis of the health system. For this reason, a study was carried out to analyze the challenges in strategic marketing planning in Health Service Providers Institutions in the city of Medellin; meticulously driven by a qualitative approach, using as an information analysis technique tools of Founded Theory. Thus, they were identified as challenges for these institutions: the relationship between providers – insurers and the impact on their financial capacity, the provision of quality services, and finally, strategic marketing management. It concludes that the incorporation of marketing into these organizations has focused on the social component, to improve strategies for health promotion and disease prevention.

La investigación se planteó como objetivo analizar la planificación estratégica en las empresas de construcción y montaje prestadoras de servicios al sector petrolero. Sustentando en los autores: David (2013), D`Alessio (2013), Carucci (2011), entre otros. Metodológicamente se concibe dentro del paradigma cuantitativo, enfoque positivista, tipología analítica, diseño en fuente viva, perspectiva temporal transeccional contemporánea, amplitud asociada a dos eventos. La población se conformó por las 6 empresas del sector activas ante la Cámara Petrolera de Venezuela Capítulo Zulia; adquiriendo la característica de censo poblacional; como unidades informantes se seleccionaron los 8 principales gerentes de las organizaciones. Para colectar la información se recurrió al uso de la entrevista como técnica, como instrumento se diseñó un cuestionario estructurado bajo la escala Likert con 5 opciones de respuesta; para su elaboración se recurrió a la escala de actitud donde se hace presente el cero absoluto como opción de no presencia del atributo a medir. Para la validación se recurrió al arbitraje de 5 expertos, para determinar la confiabilidad se aplicó una prueba piloto a 3 empresas del mismo sector, pero no pertenecientes a la población con 5 unidades informantes, obteniendo un resultado de 0,80. La técnica de procesamiento y análisis de los datos fue la estadística descriptiva, aplicando el nivel de escala de razón a través de la determinación de: media armónica, coeficiente de asimetría Fisher y curtosis. Los resultados permitieron demostrar que en el actual escenario país, la planificación estratégica es una herramienta efectiva para armonizar los resultados organizacionales.

La creciente competencia entre las instituciones educativas superiores en Venezuela, particularmente en los estudios de cuarto nivel, exige el uso de la planificación estratégica del mercado. En el presente trabajo, se realiza una investigación de las experiencias y elementos conceptuales que deben asociarse desde el punto de vista de mercadeo con la educación de cuarto nivel. Se hace una revisión de los autores más connotados en materia de mercadeo y educación, y se analiza el uso de una estrategia de mezcla de mercadeo, concluyendo en la necesidad de una planificación y una estrategia, basada en un producto de altísima calidad, a un precio accesible pero que proporcione un nivel de rentabilidad promotor de esa misma calidad: con instalaciones adecuadas que faciliten un ambiente de investigación y estudio, con herramientas modernas, donde se promocione sobre la base de productos de investigación útiles a la sociedad, que represente una alternativa para impulsar un mercado creciente que cada día demanda niveles de formación académica y profesional al más alto nivel.

Copyright of Brazilian Business Law Journal / Administração de Empresas em Revista is the property of Administracao de Empresas em Revista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A partir de la evaluación de la experiencia histórica (2000-2006) de Agenda 21 Local en España, este artículo analiza las oportunidades, limitaciones y obstáculos de las políticas culturales orientadas hacia la sostenibilidad en nuestro país. A su vez, trata de evidenciar la estrecha simbiosis existente entre las políticas de cultura y desarrollo, y el mutuo refuerzo posible entre ellas. Palabras clave: políticas de desarrollo, sostenibilidad ambiental, gobernanza, participación pública, planificación estratégica, planificación cultural. Challenges, limitations and contradictions of the relations between cultural planning and sustainable local development: lessons from the Local Agenda 21 Abstract: Based on the evaluation of the historical experience (2000-2006) of Local Agenda 21 in Spain, this article analyzes the opportunities, limitations and obstacles of cultural policies oriented towards sustainability in our country. At the same time, it tries to show the close symbiosis existing between culture and development policies, and the mutual reinforcement possible between them. Keywords: cutural planning, development policies, environmental sustainability, governance, public participation, strategic planning. Artículo recibido:15/10/2020/ Artículo aceptado:30/10/2020

Objective: to evaluate how an intelligent tool can contribute to the monitoring of municipal health indicators. Method: descriptive study, carried out in the city of São José, Santa Catarina, Brazil. Data collection took place in January 2021. For data analysis, descriptive statistics were performed. The data were organized according to the national pact health indicators achieved in the years 2017-2019, made available by the State of Santa Catarina. All ethical aspects were respected. Results: the development and application of the smart tool enabled trend analysis, the achievement of goals and indicators, of the national agreement, enabling directors to have a systemic view of health planning at the municipal level. Conclusion: strategic planning and local health programming through the development of an intelligent tool, allowed the transformation of the relationships between the supply and demand of services, redirecting the reorganization of health practices, directing them to the solution of problems. [ABSTRACT FROM AUTHOR]

The objective aims to evaluate the process of Strategic Planning implementation in the Court of Justice from Rondônia based on the perception concept. To this, an analysis proposal was elaborated relating the strategic planning implementation to the theory of perception. Thirty court officials participated of the survey as respondents. The data were categorized through content analysis. Results indicate that expectations were found regarding greater social and partner participation, as well as a sense of short deadlines in the approached process. The inspection appears on two levels, starting from both the perception and the expectations created about the new administrative proposal of the body in question. Communication difficulties, discontinuity, as well as the loss of focus on the real goals stipulated during the strategic planning implementation process were perceived. [ABSTRACT FROM AUTHOR]

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Copyright of Revista do Serviço Público (Civil Service Review) is the property of Revista do Servico Publico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

En el presente trabajo se analiza la importancia del insight en el sector publicitario. Esto implica conocer su origen, así como su importancia en el proceso estratégico y creativo de las campañas publicitarias. Metodología. Se utiliza una metodología cualitativa mediante el método Delphi. Las entrevistas a expertos de la planificación estratégica muestran la utilización del insight en las agencias de publicidad a la hora de desarrollar campañas publicitarias eficaces. Resultados. Un buen insight contribuye a conectar la marca con el consumidor y ayuda a los anunciantes a cumplir los objetivos de sus campañas. Resultados. Para conseguir una publicidad eficaz el insight tiene que conectar con las personas, crear valor, identificación…, y aun así no se garantiza dicha efectividad. Conclusiones. No se puede atribuir la eficacia de las campañas publicitarias única y exclusivamente a un buen insight, también son importantes elementos como la creatividad o la estrategia, entre otros.

La relevancia social de las instituciones de educación superior ha aumentado considerablemente en el contexto de desarrollar sociedades más sostenibles, democráticas e inclusivas, en las que la generación y transmisión del conocimiento posee un valor cada vez mayor. Así, el objetivo del artículo es analizar la presencia del concepto de responsabilidad social universitaria en la planificación estratégica de las instituciones pertenecientes a la Unión de Responsabilidad Social Universitaria Latinoamericana (URSULA, 2016) y la Asociación de Universidades Confiadas a la Compañía de Jesús en América Latina (AUSJAL), como ejemplos de redes interuniversitarias latinoamericanas que pretenden fortalecer el rol de las universidades en la Región. Mediante un análisis de contenido cuantitativo se recopila información sobre la presencia de los términos responsabilidad social o socialmente responsable en las declaraciones de misión y visión institucional, utilizando procedimientos de estadística descriptiva para el análisis de los datos mediante la elaboración de figuras y tablas de frecuencia. Los resultados evidencian una baja frecuencia de los aspectos relacionados con el comportamiento socialmente responsable en las declaraciones de misión y visión analizadas, concluyéndose que es recomendable mejorar la coherencia de la filosofía corporativa declarada en los planes estratégicos de las instituciones universitarias latinoamericanas adscritas a ambas iniciativas estudiadas, permitiendo consolidar más efectivamente el concepto de responsabilidad social universitaria tanto en la cultura organizacional como en el funcionamiento operativo de las instituciones que pertenecen a ambas iniciativas.

The themes strategic planning, public governance and sustainable development are addressed separately in the literature. The gap is in integrating them under a common view. This theoretical essay considered the literature, the practices adopted in the public sector and the new NBR ISO 37120:2017, which deals with local sustainability. The objective was to develop a framework for strategic planning, using indicators for sustainable local communities, from the perspective of public governance. The unpublished model details all the stages, enabling the use by different actors, with a clear, dynamic and multidisciplinary approach. It enables the preparation, monitoring, implementation, monitoring and evaluation of strategic planning for local sustainable development. This theoretical essay presents relevant contributions and directs new research. The challenge is that by 2021 there is sufficient literature to support good government practices in relation to local sustainable development plans. [ABSTRACT FROM AUTHOR]

The aim of this work is to understand, critically, the limits to participation with regard to the construction of strategic planning within a campus on IFES, from the communicative action of the administrative technicians staff (TAE) classes C, D and E and immediate supervisors. Thus, Jürgen Habermas's Communicative Action Theory (CAT) and its proposal for deliberative democracy were undertaken as a theoretical framework for understanding this process. This work is characterized as a qualitative research. Empirical data were produced by desk research, participant observation and semi-structured interviews. The content analysis was used for the treatment of interviews, and four categories were defined as limits to the participation of the research subjects: (1) Mea culpa: self-indulgence, disinterest and fear; (2) Disbelief in the participatory process; (3) Lack of information, lack of knowledge and lack of time; and (4) Participate for what? Centralizing politics, instrumental reason and "personalism". The results indicate that, in the studied institution, the limits to participation, in the process of construction of strategic planning, go through the formation of a strategic space to reach the success and not the understanding, where attention to collective interests is subordinate to the quest for greeting of legislation and the achievement of results. [ABSTRACT FROM AUTHOR]

Objective: to discuss the governance and strategic management process oriented towards results of the finalistic and administrative activities of the Federal Council of Nursing (Cofen) and Regional Nursing Councils (Coren) system. Methodology: exploratory-descriptive, documentary study based on data collected in files, especially Cofen management reports. Results: it shows that Cofen's actions guide the Coren towards the good and regular use of public resources, the fulfillment of the institutional mission and the carrying out of final activities through an integrated work based on institutional strategic planning. Conclusion: In summary, the article presents the results of the final activities of registration, registration and registration of nursing professionals; inspection and ethical and disciplinary processes by the system, the organizational structure and managerial component to fulfill the finalistic activities and the importance of the methodological procedures adopted for the execution of the institutional strategic planning. [ABSTRACT FROM AUTHOR]