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Transport efficiency cannot be imagined outside of strategic management – an aspect to which universities, part of the „triple helix” model, pay close attention. As the complexity of public organizations has increased and mobility has become a key issue for their efficiency, several universities in Romania have developed their own fleets to meet the needs of moving people or delivering goods. Based on data collected through a series of interviews, this article proposes a comparative analysis of some aspects of the strategic management of the car fleets of the Babeș-Bolyai University, the West University of Timișoara and the Technical University of Cluj-Napoca. The results indicate that the fleets tend to be more efficient the newer the vehicles are, i.e. not older than 10 years. The paper also underlines the fact that fleet efficiency can only be achieved through a regular analysis of the factors that generate additional costs and their elimination as part of a broader strategic management strategy. [ABSTRACT FROM AUTHOR]