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The paper represents an analysis of gender studies regarding mass-media, mainly advertising. The study observes issues related to the way in which gender equality was identified in advertising, both in publications with individual authors and in collective specialised works, or in peer-reviewed scientific articles. We have subsequently observed and presented three essential directions in Romanian studies on gender stereotypes / inequality in advertising. Thus, we discussed the linguistic and semantic direction (terms such as stereotype, male-female distinction, patriarchy), then the typological direction (classifications of stereotypes, their characteristic and frequency) and last but not least the direction of consumer perception in advertising. In conclusion, the paper shows the research trends in the field of gender stereotypes regarding advertising, highlighting the opinion of recognized specialists on the influence such representations have on individuals and in society. [ABSTRACT FROM AUTHOR]

This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors. [ABSTRACT FROM AUTHOR]

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Advertising of the Over-the-counter drugs is a growing segment. Our research aims to identify the main factors involved in making decisions for the purchase of OTC drugs and to identify what are the ways of informing consumers for this process. To test the hypotheses, a number of statistical tools such as factor analysis, Shapiro-Wilk and Mann-Whitney U tests have been used. The analyzed factors were: (A) doctor's choice , (b) former own experience, (c) pharmacist's advice, (d) information stated on the prospectus, (e) opinion of people who bought that drug, (f) opinion of colleagues, friends, relatives, (g) price, (h) brand, manufacturer, (i) information from advertising, (j) quality of advertising. For our analysis, we focused on two main populations: students and employed educated people. The main conclusion of this paper is that recent exposure to OTC advertising is likely to change both related behaviors and decision grids. [ABSTRACT FROM AUTHOR]

The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it's not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions were outlined. [ABSTRACT FROM AUTHOR]

Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper highlights the similarities and differences between propaganda and advertising. Finally, conclusions were outlined. [ABSTRACT FROM AUTHOR]