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The thirty-five-year history of Health promotion, from the Ottawa Charter (1986) to the present, confirms its effectiveness for public health improvement. The Tannahill model (1992), defines it as a wide range of activities in the areas of health education, disease prevention and health protection. The aim of this paper is to analyze the relevance and effectiveness of health promotion model to the control of distribution and burden of COVID-19. Literature review and content analysis of publications on the topic were made. Results confirm the importance of health education and information in case of a new or little-known health problem. The special role of immunoprophylaxis in the fight against infectious diseases and the limitation of their epidemic or pandemic spread was emphasized. Despite the difficulties in development and logistics of COVID-19 vaccines at short notice, this is considered the most effective measure to reduce infection worldwide. Health protection, expressed through the establishing minimum standards by health authorities and their regulation, also leads to a reduction in morbidity and mortality. It has to be concluded that health promotion is applicable and effective in a health crisis situation due to the COVID-19 pandemic and has the potential to reduce the burden of the disease on national health systems and the society. [ABSTRACT FROM AUTHOR]