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The article presents the results of expert appraisal of corporation approaches to protection of health of workers, role of social partnership and measures of incentives to implementation of programs of development of healthy life-style at enterprises. The results of study of modern approaches of Russian companies to protection of health of workers permits to establish availability among employers of significant potential for amelioration of health of working population. It is most expressed among large companies and is expressed in development on the following main directions: evaluation of health of workers, evaluation of industrial risks, organization of medical care, organization of sanitary anti-epidemiological activities, formation of healthy life-style. To stimulate employers to implementing corporation programs combining priorities of business and state, development of national standard or model intersectoral program considering best practices of companies-leaders. The experts emphasized importance of development of standard of medical specialist of management of health protection of workers. Their competences are to bypass the framework of occupational safety and include skills in personnel management, economic efficiency calculation, development of complex programs of protection and promotion of health of workers, including healthy life-style.

The article discusses the actions recommended by WHO and applied in foreign countries to overcome the issues concerning public health financing. The emphasis is made upon enhancing the effectiveness of implementation of available resources and struggle with corruption and fraud. The corresponding measures applied in the Russian Federation are listed.

The paper demonstrates the importance of healthy lifestyle in the prevention and control of diseases. The description is given of the main methods and organizational technologies used in developed countries to ensure the effective performance of general practitioners on the introduction of healthy lifestyle. The concrete examples from WHO documents, USA and Australian organizations and also some recommendations for the healthcare system of Russia are provided.

The development of healthy life-style among population is accepted as one of the major directions of activities of physician of medical primary care services. However, most of the research studies related to this problem deals with the investigation of inter-sectoral approach and functioning of medical prevention centers. There is not enough studies on the exploration of healthy life-style implementation techniques as applied to patients, on the determination of criteria to assess the quality and effectiveness of medical establishments and medical professionals functioning in the field of healthy life-style development. In view of this, it seems actual to generalize the approaches to the resolving of these problems as proposed by WHO and to assess the possibilities to apply them in Russian Federation. Furthermore, to develop on the basis of the implemented analysis corresponding suggestions related to the enhancement of quality and effectiveness of activities of physicians of primary medical care services related to the development of healthy life-style.