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Relevance. The basis for obtaining a large crop volume and its high level of precocity is the use of Apple planting material that fully meets modern standards of intensive gardening. The main purpose of these studies was to study methods of branching stimulation and determine their effectiveness in obtaining branched apple seedlings at the age of one year. Material and methods. The use of non-root treatments and fertilizers as regulators and growth stimulators of apple seedlings does not lead to a significant increase in the number of side branches. Significant growth of the crown of annual seedlings occurs when using mechanical methods to stimulate the growth of side branches. The use of such an agrotechnical technique as a single plucking made it possible to obtain 1-2.6 side branches on different orts. When using this method, but with the simultaneous removal of 3-4 leaf plates, it increased the production of side branches by 1.6-3.7 pieces. One of the most unresponsive to the use of agricultural techniques was the variety "Svezhest". Results. It is effective to apply to annual apple seedlings agrotechnical methods of stimulation of lateral branching by plucking with simultaneous removal of leaf plates in the amount of three to four pieces. These measures must be carried out before reaching the height of the seedling from seventy to eighty centimeters. It should be noted that the use of plucking only, without removing the leaf plates, does not give such an effect.

The relevance of studying the value transformations of modern Europe is closely related to the conceptualization of the notions, representing the dynamic of change. They include the concept of the so-called “European house” based on the presumed cultural integrity of European countries. The material of the study was the body of works by the famous French writer Michel Houellebecq, whose works reveal the contradictions of the nature of sociocultural identity of the modern European. The novelty of the research is to identify the specific features of common perception of house as a meaningful cultural symbol. The research methodology is a culturological analysis that combines the principles of axiological and anthropological approaches with hermeneutics. Common European values are the result of a long evolution of society and social identity, a gradual change in the social and political forms of organization of its life. An important component of this process is not only rational understanding but also personal experience of ongoing sociocultural “shifts” and mutations. A vivid example that captures such experience can be found in the works of writers who have addressed the topic of European identity. M. Houellebecq has a special place among them since his creative expressions, unflattering and provoking, create publicity that can be compared only to Houellebeqc’s popularity. In the picture of the world created by Houellebeqc, Europe is depicted through the metaphor of the house. Its connotations are symbolic in themselves: void (the house is too big and empty), isolated (remote), deserted (inhabited by strangers) and abandoned (constantly in need of repair). The topic of European bureaucracy symbolically revealed through a lifeless metropolis struggling with a dying countryside (that thus proves that it is alive) deserves special attention.