1. Strategy development marketing commercial enterprise
- Author
-
Danil Sergeevich Shatalov and Olga Mihaylovna Hamidova
- Subjects
Knowledge management ,business.industry ,Selection strategy ,Commercial enterprise ,Scientific article ,Marketing strategy ,strategy development ,Strategy development ,commercial enterprise ,lcsh:Social Sciences ,lcsh:H ,marketing ,lcsh:Q ,Business ,planning ,strategic marketing ,lcsh:Science ,Strategic marketing - Abstract
In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.
- Published
- 2016