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Urban agriculture or better known as urban farming is the practice of cultivating, processing, and distributing food around the city. Urban agriculture can also involve animal husbandry, aquaculture, agroforestry, and horticulture. Banjarbaru City as the capital of South Kalimantan Province which is also the center of government of South Kalimantan Province since 2022, its status as the capital of South Kalimantan province has been determined, replacing Banjarmasin City. As an urban area, the city of Banjarbaru has limited land mainly for agricultural purposes. To answer these problems, the city of Banjarbaru introduced the concept of Urban Farming in one of the Food Security programs of the city of Banjarbaru. Based on the formulation of the study, as stated above, the objectives of this study are as follows; 1) Identifying potentials and problems in Banjarbaru City for the development plan of Urban Farming activities from a social aspect; 2) Identify community preferences for the Urban Farming Program in Banjarbaru City. The sampling method in this study was simple random sampling, with the number of samples taken as many as 100 people. The data analysis used in this study is descriptive analysis and Confirmatory Factor Analysis (CFA). Based on the results of the study shows that the 5 main factors that support the greatest urban farming potential in Banjarbaru City include; 1) the factor of land that is still available by 17%; 2) factor into additional income of 14%; 3) government support factor of 13%; 4) factor reduces food expenditure by 12%; and 5) the factor of local food demand of 11%. While the dominant actors formed for each community's preferences in urban farming, can be seen from the variables that have the highest loading factor value. In the aspect of the purpose of implementing urban farming, the dominant factor formed is education with a loading factor value of 0.875. In the urban farming type technique, the direct yard land factor with a loading factor value of 0.869, while the type of crop / commodity for urban farming is a farm with a loading factor value of 0.747.

Forest and land fires can alter the habitat characteristics, leading to a significant decrease in the number of microorganisms due to direct impacts on population and soil organisms’ mortality. Vegetation composition refers to the arrangement and collection of plants, including trees and shrubs that coexist and interact with each other to form an ecosystem. This research aims to investigate plant species diversity in both burnt and unburnt areas of Hubaring Hurung Sebangau National Park in 2015. The findings reveal that the highest species diversity (H') was recorded in unburnt peat depths of 50-

This study is aimed to understand the relationship of perceived quality and brand image on customer satisfaction of Sasirangan Consumer. The study were taken at Banjarmasin, South Kalimantan Province, Indonesia. The object of this study is SME’s Sasirangan (Kain Sasirangan). The object was taken since it has a deep local wisdom and deep meaning for Banjarmasin society (Banua). The subject taken in this research is youngsters at college. This group of subject taken since today’s youngsters has a unique characteristics that also affecting their taste on certain product. The sample was as many as 139 people involved, and executed by using Partial-Least-Square SEM (PLS-SEM). The results of the study shows that either perceived quality or brand image positively increasing the customer satisfaction. Based on the model examination, the perceived value are able to directly affecting the customer satisfaction rather than that affected by brand image. However the indirect effect also indicate that the brand image are also able to mediate the effect of perceived quality on customer satisfaction. The limitation of this study is the object is a single object that may affect the degree of generality against another research.