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The 20th Party Congress report proposed to improve the grid-based management, refinement of services, information technology to support the grassroots governance platform, and improve the urban and rural community governance system [1, p. 24]. Grass-roots social governance is the basis of the entire national governance system, which concerns the vital interests of millions of people. At present, the government concentrates funds and material resources on infrastructure construction, and while the hardware environment at the grassroots level is improving, the construction of soft power is seriously lagging behind, and residents’ awareness of participation and public spirit are seriously lacking, so grassroots governance needs to be transformed. The basic function of social credit system is to form incentives and constraints for various subjects with the help of credit evaluation mechanism, so as to realize effective social governance. The establishment of social credit system can not only create an environment to serve social governance, but also provide important support for the modernization of social governance system and national governance capacity. Thus, under the strategic choice of building a comprehensive social credit system, combining an effective social credit system with grassroots social governance is an inevitable choice for China’s future development. Meanwhile, along with the accelerated development of digitization in China, the digitization of social credit system construction has become a powerful boost to promote credit governance. The digital transformation of social credit system can fully activate the path of credit information formation and collection in the traditional social credit system, optimize the operation mechanism and application scenario of credit evaluation mechanism, and thus maximize the functional utility of credit-enabled grassroots social governance. Based on this, this paper attempts to take the many challenges faced by grassroots governance as a logical starting point, take the “moral bank” in Yuyao, Zhejiang Province as a case study, trace how the construction of social credit system empowers grassroots social governance in the context of digitalization, explore the operation mechanism and practical effects of it, and extract corresponding insights.

In traditional Russian literature, the motif of losing oneself regularly serves as the motivation for spiritual transformation and search for salvation of the character, promoting the plot of a literary text and creating new types of characters. However, it is not difficult to notice the transformation in the utilization and implementation of this motif in the plot composition of postmodern texts based on the principle of uncertainty and randomness, which is opposed to the teleology of the classical narrative. The relevance of the topic is due to the insufficiency of research on such changes, especially in the postmodern works by Viktor Pelevin. Though there have been several observations on Pelevin’s textual structure, the role of motifs in organizing and constructing the plot remains outside the scope of researchers’ attention. This article aims to reveal the role and specifics of the motif “the loss of oneself” as a plot-forming component in the novel Generation “P” by V. O. Pelevin. Based on the contemporary motif theory, it particularly pays attention to the context of allomotifs and events associated with the motifeme of losing oneself, following A. Dundes, who understands the motifeme as the basic unit in the paradigmatics of the narrative, and allomotifs as its syntagmatic variants. Through analyzing various variations of allomotifs “the loss of oneself” (losing the feeling of eternity, symbolic death, metamorphosis, manipulation, etc.), the paper attempts to reveal constructive components of the narrative structure in this novel, which determined its artistic semantics. Arguing the tragic essence of the individual value orientation on consumerism in the context of the eschatological media mythology, it also finds out that Pelevin constructs the plot as Tatarsky’s rising up the career ladder, accompanied by the loss of personality, the replacement of Homo sapiens by Homo Zappiens. To achieve this purpose, he widely uses different schemes that implement the emic motifeme through various variations of allomotifs. That’s why, the success of the protagonist in the ending does not mean the spiritual salvation, but the totality of submission to the God of money and immersion in the void, where the way out of the new social and mental impasse is impossible not only for the protagonist but also for the novelist himself.