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As a result of the analysis of scientific literature, different views on the explanation of Internet marketing strategies are noticed. The author believed that understanding the goals of these strategies would allow to comprehend their essence and understand the methods mastered on the application of complex technologies and services of the Internet. It has been substantiated that the use of these technologies and services in marketing activities enhances the competitiveness of companies.

A software module has been developed that forms the basis of a virtual laboratory workshop and consists of two computer applications that use the methods of intelligent analysis of biomedical data for an example of the possibility of predicting a disease based on the proposed symptoms of a patient and determining the likelihood of cardiovascular disease. The developed virtual laboratory practice can be used in teaching the block of biomedical disciplines and includes a list of laboratory works that help to acquire practical skills in bioanalytical work and programming skills in Python.