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This article is aimed at studying the research in the field of revenue management in the hospitality industry and identifying the main topics. Methodology of the study is content analysis and literature review. The process involved searching for published articles in the three two online databases of hotel and tourism journals, evaluating and selecting relevant articles, analyzing and summarizing the results of selected works and systematizing the results to determine what is known and what remains to be learned. As a result of the analysis, this study identified the topics of greatest interest to researchers in the field of revenue management in the hospitality. The article identified the main regions for research; top journals in which articles on revenue management were published; segments of the hospitality industry applying revenue management; statistical methods used in conducting research., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/288

The hospitality industry is improving because of emerging competitors in the hospitality market and customer expectations. The hospitality industry needs to innovate to thrive in a more diverse economy. Mriya Resort Hotel in the Crimea is an example of innovative hotels, which offered new services, implemented progressive management methods, and created several eco-innovations. Hotel Mriya Resort skillfully combines new technologies and experimental elements of hotel marketing. The study of identifying and exploring new forms of innovation is relevant to the rapidly changing demands of hospitality, tourism and travel. The hotel presented an innovative approach to construction, an amazing example of functional and useful development of the area with a deep ideological concept and year-round use for all categories of citizens. The hotel's innovative strategy combines both technological and non-technological areas of service activities, including methods of management, organization, strategy and of course marketing. The hotel created new values for hotel guests: changed products, services, processes and business models, which is certainly reflected in the financial results. Mriya Resort has demonstrated that innovative ideas have become a driving force not only for renovation, efficiency, but also a guarantee of long-term business value in this area of service. Going forward, innovation will drive performance and competitiveness among hotel companies in a rather complex hospitality industry that is unevenly distributed across geographic regions and ownership structures. It is important to note that innovation is not necessarily successful and will lead to economic growth, nevertheless innovative service areas can be a source of innovation opportunities., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/293

The article outlines the need to restructure the personnel management system in connection with the transformation of modern business. Corporate training plays important role in improving business efficiency. The article reveals the main stage of corporate training evolution in Russia. Corporate training is vital for the hospitality industry, as it allows maintaining uniform service standards, creating a competitive advantage for the hotel, and reducing staff turnover. At the same time, few enterprises in the industry are willing to spend time and money on staff development through corporate training programs and tend to turn to the labor market in search of specialists with the required level of knowledge, rather than train them themselves. To identify modern trends and business demand for corporate education, the article provides a study among managers of small and medium-sized hotel enterprises. The survey was based on two blocks of questions – a closed type and open one; and 318 hotel enterprises throughout the Russian Federation took part in it. The first block of questions was aimed at identifying the corporate training programs at enterprises and the reasons for their absence. Further, the heads of enterprises, who use corporate training, were asked to take part in in-depth interview and answer the questions of the second block. The survey results show that employers and educational organizations today are faced with the task of transitioning the existing system of personnel retraining and improving their qualifications from long-term and voluminous forms to short educational intensives, using modern trends such as gamification, immersive technologies, the communication component of education, etc., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/270

The article is devoted to pet-friendly concepts, one of the most relevant of the hotel business, because the number of pet owners is currently growing steadily and more and more hospitality industry enterprises adopt it. Since tourism is currently experiencing an active growth in consumer interest, the problem of traveling with a pet is quite relevant for many tourists, as evidenced by a steady increase in the number of requests on the Internet for this type of travel. Often, the pet owner should choose to leave the animal to relatives, overexposure or pet hotel, which requires careful selection of a reliable company, or take pet to trip. But limited number of pet-friendly hotels in the destination makes trip with pet impossible. The article describes the cases of the most successful foreign and domestic practice of applying various service technologies aimed at providing not just accommodation for a guest with an pets, but at creating maximum comfort for owners with an additional set of services for pet. This technological approach positively effects on the consumer’s loyalty and allows hotel enterprises to form their own permanent segment of guests. Among the problems of implying pat-friendly concept we can note the most important: insufficient number of hotel and restaurant businesses, especially in certain regions of the Russian Federation, the imperfection of the legislative framework, which is currently a significant constraint in our country in the development of customer-oriented service technologies at hospitality industry enterprises., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/269

Противоправные деяния в индустрии гостеприимства, совершаемые с использованием сети Интернет и коммуникационных устройств, в настоящее время все чаще стали применяться в преступных целях против интересов не только крупных, но и малых предприятий, а также потребителей услуг. Поэтому, обеспечение информационной безопасности – это весьма актуальный вопрос для владельца гостиницы. В статье рассматриваются основные направления работы по организации системы предотвращения утечки значимой коммерческой информации в коллективных средствах размещения, а также наиболее перспективные направления развития методов информационной безопасности вообще в индустрии гостеприимства., Illegal acts in the hospitality industry committed using the Internet and communication devices are now increasingly being used for criminal purposes against the interests of not only large but also small enterprises, as well as consumers of services. Therefore, ensuring information security is a very relevant issue for the hotel owner. The article discusses the main directions of work on the organization of a system to prevent the leakage of significant commercial information in collective accommodation facilities, as well as the most promising directions for the development of information security methods in general in the hospitality industry., Экономика и предпринимательство, Выпуск 12 (149) 2023, Pages 1060-1063

В статье представлен количественный и качественный анализ кадров сферы туризма и гостеприимства в Российской Федерации. Проведен сравнительный анализ со странами Евразийского экономического союза. Систематизированы основные проблемы, сдерживающие приток квалифицированных кадров. Сформирован механизм, направленный на улучшение кадрового обеспечения в индустрии гостеприимства с целью обеспечения реализации национального проекта «Туризм и индустрия гостеприимства»., The article presents a quantitative and qualitative analysis of tourism and hospitality personnel in the Russian Federation. A comparative analysis with the member states of the Eurasian Economic Union is carried out. The main problems constraining the influx of qualified personnel are systematized. A mechanism aimed at improving personnel support in the hospitality industry in order to ensure the implementation of the national project "Tourism and Hospitality Industry" has been formed., Экономика и предпринимательство, Выпуск 11 (148) 2023, Pages 631-634

В статье рассмотрены традиционные и передовые модели, методы и инструменты наставничества; обоснована необходимость их применения в системе управления персоналом на предприятиях индустрии гостеприимства. Определены цели, задачи, организационные этапы внедрения технологии наставничества как эффективного на сегодняшний день способа решения проблем с персоналом и сервисом в сфере гостеприимства., The article discusses traditional and advanced models, methods and tools of mentoring; the necessity of their application in the personnel management system at the enterprises of the hospitality industry is substantiated. The goals, objectives, organizational stages of the introduction of mentoring technology as an effective way to solve problems with personnel and service in the hospitality industry are defined., Экономика и предпринимательство, Выпуск 4 (153) 2023, Pages 829-832

В течение последних лет тема цифровизации в маркетинговой среде становится все более актуальной и обсуждаемой. Индустрия гостеприимства - одна из наиболее стремительно развивающихся отраслей экономики, а закрытие границ и санкции, повлекшие за собой рост внутреннего туризма и увеличение потока туристов, с одной стороны, и рост конкуренции в этой сфере, с другой, вынуждают представителей туриндустрии адаптироваться к новым условиям и применять современные технологии для продвижения своих услуг. В статье перечислены основные преимущества цифрового маркетинга по сравнению с традиционными формами продвижения товаров и услуг, возможности использования цифрового маркетинга для продвижения гостиничных услуг, в также основные тренды в этой сфере на 2023 год., In recent years, the topic of digitalization in the marketing environment has become increasingly relevant and discussed. The hospitality industry is one of the most rapidly developing sectors of the economy, and the closure of borders and sanctions, which led to the growth of domestic tourism and an increase in the flow of tourists, on the one hand, and the growth of competition in this area, on the other, force representatives of the tourism industry to adapt to new conditions and apply modern technologies to promote their services. The article lists the main advantages of digital marketing in comparison with traditional forms of promotion of goods and services, the possibility of using digital marketing to promote hotel services, as well as the main trends in this area for 2023., Экономика и предпринимательство, Выпуск 1 (150) 2023, Pages 844-846

В условиях развития цифровых технологий, повсеместной автоматизации и компьютеризации бизнес-процессов, реализация проектов стартапов в сфере HoReCa трансформируется из процедур контроля за деятельностью отделов и сотрудников, участвующих в реализации бизнес-плана, в полноценную методологию управления бизнес-процессами проекта. Использование компьютерных средств для управлении цифровыми проектами запуска стартапов в сфере HoReCa позволяет командам проекта осуществлять оперативный мониторинг за реализацией каждого этапа, контролировать финансовые и материальные ресурсы, а также незамедлительно принимать решения в случае отклонения какого-либо показателя от плановых значений. Вместе с тем, управление цифровыми проектами в сфере HoReCa требует от команды наличия необходимых компетенций по работе с системами автоматизированного контроля параметров проекта, компетенций по анализу рисков и альтернатив на основе систем поддержки принятия решений, а также навыков работы с электронными системами документооборота. Все это делает управление цифровым проектом в сфере HoReCa сложным и комплексным бизнес-процессом, на успех реализации которого влияет множество факторов и при воплощении которого компетенции становятся одним из важнейших факторов эффективного завершения проекта. В связи с этим, актуальность приобретают методы управления цифровыми проектами стартапов в сфере HoReCa, содержащие в себе регламентацию реализации этапов проекта, показатели анализа ключевых параметров проекта, анализа рисков и принятия управленческих решений в случае отклонения показателей проекта от запланированных значений. Целью данной статьи является сравнение особенностей запуска стартапов в сфере HoReCa в России и США. Методами исследования являются сравнительный и аналитический методы. Результатом исследования является выявление специфики запуска стартапов в сфере HoReCa в России и США., In the context of the development of digital technologies, widespread automation and computerization of business processes, the implementation of startup projects in the field of HoReCa is transformed from the procedures for monitoring the activities of departments and employees involved in the implementation of the business plan into a full-fledged methodology for managing the business processes of the project. Use of computer tools to manage digital projects of launching startups in the field of HoReCa allows project teams to carry out operational monitoring of the implementation of each stage, control financial and material resources, as well as immediately make decisions in case of deviation of any indicator from the planned values. At the same time, the management of digital projects in the field of HoReCa requires the team to have the necessary competencies to work with automated control systems for project parameters, competencies in analyzing risks and alternatives based on decision support systems, as well as skills in working with electronic document management systems. All this makes the management of a digital project in the field of HoReCa a complex and complex business process, the success of which is influenced by many factors and in the implementation of which competencies become one of the most important factors in the effective completion of the project. In this regard, the methods of managing digital projects of startups in the field of HoReCa, containing regulation of the implementation of project stages, indicators for analyzing key project parameters, risk analysis and making management decisions in case of deviation of project indicators from planned values, are becoming relevant. The purpose of this article is to compare the features of launching startups in the field of HoReCa in Russia and the United States. Research methods are comparative and analytical methods. The result of the study is to identify the specifics of launching startups in the field of HoReCa in Russia and the United States., Экономика и предпринимательство, Выпуск 11 (148) 2023, Pages 834-837

В статье рассматривается гостиничная индустрия и туристическая привлекательность города Екатеринбурга. Проводится анализ отелей Екатеринбурга по трем критериям: местоположение, стоимость проживания и уникальность. На основе этого анализа был составлен интерактивный путеводитель по отелям города Екатеринбурга. Путеводитель представляет собой карту города, на которой расположены основные достопримечательности и средства размещения. Благодаря функции всплывающего окна турист может получить основную информацию об особенностях, стоимости и уникальности отеля. В путеводитель были включены отели трех ценовых категорий: высокой, средней и низкой. Соответственно, пользоваться путеводителем смогут туристы, располагающие разным бюджетом и преследующие разные цели. Практическая ценность проекта заключается в повышении привлекательности Екатеринбурга для гостей города. The paper is devoted to the hotel industry and tourist attractiveness of Ekaterinburg. Local hotels are analyzed according to three criteria: location, cost of accommodation and uniqueness. On the basis of this analysis, an online hotel guidebook for the city of Ekaterinburg was compiled. The hotel guidebook is depicted as a map that shows the city’s main attractions and accommodations. Using the pop-up function, the tourist can get basic information about the features, cost and uniqueness of the hotel. The guidebook included hotels of three cost categories: high, medium and low. Accordingly, travelers with different budgets and goals will be able to use this hotel guidebook. The practical value of the project is to increase the attractiveness of Ekaterinburg for visitors to the city.

The article is devoted to the analysis of the legal regulation of state support for tourism activities in Russia through the introduction of cashback systems. Through the prism of studying the concept and essence of the cashback system, the author concludes that it should be recognized as a part of the legal incentive mechanism. Moreover, its application is typical not only for business entities, but also for public authorities. The author reasonably substantiates that domestic tourism development is the one of the promising areas for applying the state policy of legal incentives. The author considers the positive aspects of this policy, and also, based on the analysis of legal acts regulating the relations in question, identifies existing legal problems that require their speedy resolution, due to which the reform of tourism activities with the help of legal incentives will bring the tourism industry to a new level of its development. Thus, the author concludes, state support for domestic tourism through the further use of the cashback system is the most effective way to stimulate this type of economic activity., Originally published in https://stcc.rgutspubl.org/index.php/1/article/view/50

The article examines the phenomenon of consumer loyalty as the most important modern trend in the hospitality industry. The article is aimed at studying the nature of consumer loyalty as the main driving tool for the development of catering enterprises, its impact on profitability and brand awareness. The authors analyze the works of previous authors on the topic, the consider views and theories of leading marketers, proving the expediency of studying customer loyalty as a socio-economic phenomenon accompanying the development of the industry. Customer satisfaction depends on correspondence between proposed product and service and the customer's expectations, which leads to a subsequent purchase transaction. The relevance of the research is to consider the development of loyalty programs as a competitive advantage in modern conditions of economic globalization and the state of the industry after the pandemic crisis. The authors through field research in particular restaurant chain investigated the key factors influencing the consumers’ loyalty. The study is based on methods of theoretical analysis, empirical research, and a survey of the target consumer audience. Survey results confirmed the assumptions about the key factors affecting consumer loyalty in the hospitality and catering industry. The main of them are age category, gender, aesthetic and hedonistic preferences of visitors. The analysis of the literature has shown how consumer loyalty directly affects the profitability of the enterprise, which contributes to the further growth of competitiveness. The study led to the conclusion that it is important to develop loyalty programs for each enterprise of the hospitality industry, aimed at taking anti-crisis measures to further maintain profitability and development of both the individual organization itself and for the entire industry as a whole. It has been proven that making a repeat visit of a loyal customer is a more profitable event than attracting a new consumer, for this reason loyalty programs deserve special attention as an object of study. The development of such programs involves working on the product, receiving and processing feedback from consumers, modernization and optimization of production., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/255

Cross-cultural and emotional competence of employees is an important aspect of strategic and corporate management in the hotel industry. The authors of the article focus on the problem of cross-cultural and emotional competence of the personnel working in the contact zone of a hotel enterprise. The article preliminary reveals the specificity of cross-cultural interaction in the hotel business and substantiates the need to consider the cross-cultural characteristics of customers of different nationalities in servicing at hospitality enterprises. The staff emotional intelligence is very important in hospitality industry. The authors emphasize significance of emotional intelligence in the emotional competence of the personnel of the contact zone: it helps to build effective communications, create emotionally balanced working relationships and reveal the hidden potential of each employee of the team. Methods for the formation and development of cultural and emotional intelligence are singled out, and types of events are considered, among which both educational projects and active teaching methods occupy a special place – cultural assimilators, attributive trainings, business games, seminars, master classes, incentive programs. The authors make a conclusion that emotional and cultural intelligence are extremely important competencies of hospitality workers. At the same time, emotional and cross-cultural skills need to be developed to be continuously adapting to new realities., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/257

The subject of the research is the system of methods of financial management of a company, in which a contradictory situation of conflict of goals of its development has developed, with the obligatory occurrence of systemic crises on the one hand, and the rule of constant preservation of a low risk of financial destabilization, on the other. The relevance of the study is due to the significant distance of system analysis in its categories from strategic financial analysis. Systemic destabilization of active investment outwardly looks the same as the end-of-life bankruptcy crisis, which significantly distorts the perception of potential investors in the industry in general. The scientific novelty lies in the substantiation of a method that makes it moving from a simple identification of the transitional (crisis) development stages of an unstable system (company) to the substantiation of the parameters of a strategic program, including within the framework of anti-crisis management. The aim of the research is to adapt analysis methods of the system’s crisis states to the provisions of the most system-oriented financial analysis techniques have being applied to disclose the unstable states of the “system-enterprise”. The system analysis has been chosen as the research method in various areas of its manifestation: from a general philosophical description of unstable system with characteristics of a company’s life cycle to a model for assessing the company’s financial stability for strategic purposes. The result of modeling the financial condition of such unstable companies taking into account provisions of the system analysis, was the formulation of a new category of strategic financial management — the Strategic zone for the financial stability transformation, which serves as the basis for a long-term program for the transformation of the financial condition. As a conclusion, it can be noted that applying of the financial analysis method for strategic purposes (“Fregat” model) in a single connection with the system analysis provides the possibility to identify the most dangerous crises from the standpoint of the identification complexity and consequences of the cochirid stage crises of the system development. Also, this allows to separate the investment (justified) destabilization from instability which could be the cause of wrong actions of the company’s management. All this makes it possible to objectively assess the macroeconomic indicators of the hospitality industry in general.

2022 Vol.16 Iss. 3/100Services in Russia and Abroad(in Russ.:Сервис в России и за рубежом, in translit.:Servis v Rossii i za rubezhom)online peer-reviewed scientific journal-is one of the most authoritative and popular scientific and practical periodicals in Russia, dedicated to the issues of service and tourism. The main objective of the journal is considering theoretical issues and formation of methodological approaches, generalization of the best practices in tourism and hospitality and in related industries. The Journal includes scientific reviews, expert opinions, polemics. Issues of the journal are devoted to actual issues of humanities, economics, engineering, and information technology in the interpretation to the service sector. In modern conditions of transformation of both the Russian and the world market of tourist services, the journal covers the most pressing problems and discusses debatable issues of further development of this sphere of human life and society. An important peculiarity of the journal is its orientation not only to the scientific audience, but to the experts in service and tourism - we are happy to provide all interested authors with an opportunity to be published in the journal.

The experience of overcoming the consequences and crises caused by epidemics of various levels is essential in making decisions in the hotel industry today. Over the past few decades, the countries of Southeast Asia have been repeatedly shaken by epidemics, military and terrorist actions, and natural disasters. But despite this, Southeast Asia today is attractive region for tourists. That is why the experience of the hospitality industry in Southeast Asia can be adopted in the current conditions by various hotel enterprises and territorial tourism development authorities. This article is aimed at studying the epidemic consequences and measures to overcome them in the countries of Southeast Asia. The article analyzes the impact of epidemics on the hotel sector, identifies the main groups of their consequences. Case study of individual countries of the region allowed us to deeper understand the impact of epidemics on the hospitality industry. The article analyzes and characterizes measures to overcome crises associated with the impact of epidemics on the hotel sector in Southeast Asia.

The hospitality industry significantly affects the environment, local communities, economy and culture, both positively and negatively - destroying landscapes, traditional customs and culture. The hospitality industry sustainable development allows minimizing the negative impact, while corporate social responsibility (CSR), which is based on the understanding by enterprises their own contribution to sustainable development, is of particular importance. The article examines the understanding of corporate social responsibility both in the scientific literature and in business. In the scientific literature, the social responsibility of business is studied quite actively, however, a there is certain bias in the understanding of CSR towards environmentally safe and energy-saving technologies and approaches. To study the understanding of CSR by business, the authors analyze the strategic documents reflecting the main directions of social responsibility of large organizations operating in the field of tourism and hospitality and compile a general model of the basic principles and mechanisms of CSR. To confirm these principles and mechanisms, a comparative analysis of the activities and CSR policies of two large corporations, the Spanish Meliá Hotels International and the Russian Cosmos Group, was carried out. Since Cosmos Group is part of the larger corporation AFK System, the study also regards the social responsibility of the entire ecosystem. The article considers and describes the social initiatives of AFK System aimed at the sustainable development of the country. The practices of both companies studied in the article can serve as a positive example for other hotel enterprises of various levels, which will contribute to the hospitality industry sustainable development.

Проблему подготовки конкурентоспособного специалиста индустрии гостеприимства стремится разрешить на протяжении длительного времени как академическое, так и профессиональное сообщество в мировом и российском образовательном пространстве. Формирование эффективной, конкурентоспособной образовательной модели опережающей подготовки специалистов, отвечающей запросам отрасли невозможно без осознания основополагающих принципов профессионального туристского образования. В статье представлен анализ подходов международных ученых- исследователей и основоположников российской системы профессионального туристского образования к формированию принципов профессионального туристского образования в системе подготовки специалистов в высшей школе., Both academic and professional communities in the global and Russian educational space have been striving to solve the problem of training a competitive specialist in the hospitality industry for a long time. The formation of an effective, competitive educational model of advanced training of specialists that meets the needs of the industry is impossible without understanding the fundamental principles of professional tourism education. The article presents an analysis of the approaches of international researchers and the founders of the Russian system of professional tourism education to the formation of the principles of professional tourism education in the system of training specialists in higher education., Международный научно-исследовательский журнал, Выпуск 3 (117) 2022, Pages 86-89

Научно-исследовательская работа посвящена исследованию путей развития внутреннего и въездного туризма на территории Российской Федерации с использованием кластерного Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð° на примере ТРК «Северная мозаика». В Ñ€Ð°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ решались следующие задачи: 1. Обзор туристско-Ñ€ÐµÐºÑ€ÐµÐ°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ ÐºÐ»Ð°ÑÑ‚ÐµÑ€Ð¾Ð² на территории Российской Федерации. 2. Обзор туристско-рекреационного кластера «Северная мозаика». 3. Анализ стратегии развития туристско-рекреационного кластера «Северная мозаика». 4. Выявление проблем реализации проекта по созданию туристско-рекреационного кластера «Северная мозаика». 5. Разработка проекта мероприятий по оптимизации программы развития туристско-рекреационного кластера «Северная мозаика». 6. Оценка ожидаемого эффекта от реализации программы развития туристско-рекреационного кластера «Северная мозаика». Целью научно-исследовательской работы является разработка проекта мероприятий по оптимизации программы развития туристско-рекреационного кластера «Северная мозаика» и оценка ожидаемого эффекта от ее реализации. Основными результатами являются: анализ туристско-Ñ€ÐµÐºÑ€ÐµÐ°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ ÐºÐ»Ð°ÑÑ‚ÐµÑ€Ð¾Ð² на территории Российской Федерации, выявление трендов развития Ð³Ð»Ð¾Ð±Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸ Ñ€ÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¿Ñ€Ð¾Ñ†ÐµÑÑÐ¾Ð² в индустрии туризма, оценка эффективности инструментов реализации кластерного Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð° на примере реализации Стратегии развития ТРК «Северная мозаика»., The research work is devoted to the study of ways to develop domestic and inbound tourism on the territory of the Russian Federation using the cluster approach on the example of the SEC "Northern Mosaic". As part of the study, the following tasks were solved: 1. Overview of tourist and recreational clusters on the territory of the Russian Federation. 2. Overview of the tourist and recreational cluster "Northern Mosaic". 3. Analysis of the development strategy of the tourist and recreational cluster "Northern Mosaic". 4. Identification of problems in the implementation of the project to create a tourist and recreational cluster "Northern Mosaic". 5. Development of a project of measures to optimize the program for the development of the tourist and recreational cluster "Northern Mosaic". 6. Evaluation of the expected effect from the implementation of the program for the development of the tourist and recreational cluster "Northern Mosaic". The purpose of the research work is to develop a project of measures to optimize the program for the development of the tourist and recreational cluster "Northern Mosaic" and evaluate the expected effect from its implementation. The main results are: analysis of tourist and recreational clusters on the territory of the Russian Federation, identification of trends in the development of global and regional processes in the tourism industry, evaluation of the effectiveness of tools for implementing the cluster approach on the example of the implementation of the Development Strategy of the SEC "Northern Mosaic".

Тема ВКРмагистра: «Совершенствование бизнес-процессов предприятия гостиничного бизнеса на основе эффективного применения Ñ†Ð¸Ñ„Ñ€Ð¾Ð²Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹Â». Цель исследования – разработать пути и предложения повышения эффективности гостиничного бизнеса с помощью использования Ñ†Ð¸Ñ„Ñ€Ð¾Ð²Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ на примере сети отелей «Hilton» в России. Исследование выполнено на Ð¼Ð°Ñ‚ÐµÑ€Ð¸Ð°Ð»Ð°Ñ ÑÐµÑ‚Ð¸ отелей «Hilton». Предмет исследования: специфика и Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼Ñ‹ использования Ñ†Ð¸Ñ„Ñ€Ð¾Ð²Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в деятельности сети отелей «Hilton». Использованные методы: исторический метод; метод комплексного анализа; диалектический метод познания; методы анализа и синтеза; формально-логический метод; метод систематизации и моделирования. Результаты исследования: В Ñ€Ð°Ð¼ÐºÐ°Ñ Ð½Ð°ÑÑ‚Ð¾ÑÑ‰ÐµÐ³Ð¾ исследования цифровая платформа в контексте гостиничного бизнеса трактуется прежде всего, как набор операций, инструментов и процедур, основу ÐºÐ¾Ñ‚Ð¾Ñ€Ñ‹Ñ ÑÐ¾ÑÑ‚Ð°Ð²Ð»ÑÑŽÑ‚ информационно-коммуникационные Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ и цифровые инструменты, процессы, применение ÐºÐ¾Ñ‚Ð¾Ñ€Ñ‹Ñ Ð² деятельности отеля может существенным образом упростить процесс управления его социально-экономической деятельностью. Область применения результатов ВКР– Цифровая трансформация индустрии гостеприимства. Научной новизной исследования. разработаны и аргументированы мероприятия и действия, которые предполагают успешное и эффективное внедрение Ñ†Ð¸Ñ„Ñ€Ð¾Ð²Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в гостиничную сферу в России. Выводы. Цифровая трансформация индустрии гостеприимства не только повысить производительность труда, но и сможет своевременно и оперативно получать все Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ñ‹Ðµ аналитические данные по персоналу для принятия максимально Ð¾Ð±ÑŠÐµÐºÑ‚Ð¸Ð²Ð½Ñ‹Ñ Ð¸ ÐºÐ°Ñ‡ÐµÑÑ‚Ð²ÐµÐ½Ð½Ñ‹Ñ ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ñ‡ÐµÑÐºÐ¸Ñ Ñ€ÐµÑˆÐµÐ½Ð¸Ð¹., The title of the master graduate qualification work: “Improving the business processes of a hotel business enterprise based on the effective use of digital technologies”. The aim of the study is to develop ways and proposals to improve the efficiency of the hotel business through the use of digital technologies on the example of the Hilton hotel chain in Russia. The study has been carried out on the materials of the Hilton hotel chain. Research subject: the specifics and mechanism of the use of digital technologies in the activities of the Hilton hotel chain. Research methods used: historical method; method of complex analysis; dialectical method of cognition; methods of analysis and synthesis; formal-logical method; method of systematization and modeling. The main results of the study:  Within the framework of this study, the digital platform in the context of the hotel business is interpreted primarily as a set of operations, tools and procedures based on information and communication technologies and digital tools, processes, the use of which in the activities of the hotel can significantly simplify the process of managing its socio-economic activities. The areas of the study results application – Digital transformation of the hospitality industry. The scientific novelty of the study. The measures and actions that involve the successful and effective implementation of digital technologies in the hotel industry in Russia have been developed and reasoned. Conclusions of study. The digital transformation of the hospitality industry will not only increase labor productivity, but will also be able to receive all the necessary analytical data on personnel in a timely and efficient manner to make the most objective and high-quality management decisions.

Тема выпускной квалификационной работы: «Разработка Ð°Ð½Ñ‚Ð¸ÐºÑ€Ð¸Ð·Ð¸ÑÐ½Ñ‹Ñ Ð¼ÐµÑ€ предприятия индустрии гостеприимства с целью повышения его конкурентоспособности». Данная работа посвящена исследованию вопросов формирования и развития системы антикризисного управления на Ð¿Ñ€ÐµÐ´Ð¿Ñ€Ð¸ÑÑ‚Ð¸ÑÑ Ð¸Ð½Ð´ÑƒÑÑ‚Ñ€Ð¸Ð¸ гостеприимства. Задачи, которые решались в Ñ Ð¾Ð´Ðµ исследования: 1. Исследовать теоретические и методологические основы антикризисного управления предприятия индустрии гостеприимства. 2. Провести исследование состояния рынка Ð³Ð¾ÑÑ‚Ð¸Ð½Ð¸Ñ‡Ð½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³ г. Санкт-Петербурга в ÑƒÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¾Ð³Ñ€Ð°Ð½Ð¸Ñ‡ÐµÐ½Ð¸Ð¹, ÑÐ²ÑÐ·Ð°Ð½Ð½Ñ‹Ñ Ñ пандемией коронавирусной инфекции. 3. Представить оценку конкурентоспособности ООО «Домина Рус» на рынке Ð³Ð¾ÑÑ‚Ð¸Ð½Ð¸Ñ‡Ð½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³ г. Санкт-Петербурга. 4. Обосновать антикризисные мероприятия в ООО «Домина Рус» и разработать программу Ð°Ð½Ñ‚Ð¸ÐºÑ€Ð¸Ð·Ð¸ÑÐ½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹ предприятия. 5. Оценить эффективность программы Ð°Ð½Ñ‚Ð¸ÐºÑ€Ð¸Ð·Ð¸ÑÐ½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹. Работа проведена на базе ООО «Домина Рус», где собиралась значительная часть фактического материала: были исследованы операционные и финансовые результаты деятельности предприятия, проведен анализ внешней среды, дана оценка конкурентоспособности. В итоге было выявлено, что предприятие Ð½Ð°Ñ Ð¾Ð´Ð¸Ñ‚ÑÑ в предкризисном состоянии, а негативные факторы внутренней и внешней среды создают дополнительные риски для дальнейшего функционирования ООО «Домина Рус». В работе был разработан комплекс Ð°Ð½Ñ‚Ð¸ÐºÑ€Ð¸Ð·Ð¸ÑÐ½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹ для ООО «Домина Рус», который включил меры по развитию гостиничного продукта, маркетинговой политики, совершенствованию работы ресторана, а также построению системы антикризисного менеджмента. За счёт Ð°Ð½Ñ‚Ð¸ÐºÑ€Ð¸Ð·Ð¸ÑÐ½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹ ООО «Домина Рус» может получить экономический эффект в размере 1 600 тыс. руб. и повысить свою конкурентоспособность., The theme of the final qualification work: "Development of anti-crisis measures for the hospitality industry in order to increase its competitiveness". This work is devoted to the study of the formation and development of the anti-crisis management system at the enterprises of the hospitality industry. Tasks that were solved in the course of the study: 1. Explore the theoretical and methodological foundations of anti-crisis management of a hospitality industry enterprise. 2. Conduct a study of the state of the hotel services market in St. Petersburg under the restrictions associated with the coronavirus pandemic. 3. Provide an assessment of the competitiveness of LLC "Domina Rus" in the market of hotel services in St. Petersburg. 4. Substantiate anti-crisis measures at Domina Rus LLC and develop a program of anti-crisis measures for the enterprise. 5. Evaluate the effectiveness of the program of anti-crisis measures. The work was carried out on the basis of LLC "Domina Rus", where a significant part of the factual material was collected: the operating and financial results of the enterprise were studied, an analysis of the external environment was carried out, and an assessment of competitiveness was given. As a result, it was revealed that the enterprise is in a pre-crisis state, and the negative factors of the internal and external environment create additional risks for the further functioning of Domina Rus LLC. In the work, a set of anti-crisis measures was developed for Domina Rus LLC, which included measures to develop the hotel product, marketing policy, improve the operation of the restaurant, as well as build an anti-crisis management system.Due to anti-crisis measures, Domina Rus LLC can receive an economic effect in the amount of 1,600 thousand rubles. and increase your competitiveness.

В настоящее время организационно-экономические условия экологизации индустрии гостеприимства поддерживаются Стратегией национальной безопасности Российской Федерации и Стратегией развития туризма в Российской Федерации до 2030 г. Однако в период роста экологизации современного мироустройства наблюдается отсутствие единства взглядов ученых и практиков относительно места экологического учета в системе видов учета, а также нехватка «стандарта учета и отчетности» для ведения и организации экологического управленческого учета приводит к недостоверности информационно-аналитической базы данных социально-экологической отчетности эколого-ориентированных предприятий индустрии гостеприимства. Достоверность учетных показателей крайне важна для экологического менеджмента и для структур финансового сектора. В статье предложена аналитическая система дифференциации текущих затрат на экологизацию, универсально применимая для формирования социально ориентированной экологической бухгалтерской отчетности предприятий индустрии гостеприимства, обеспечивающая комплексность учета экологических доходов и расходов. Автором утверждается, что управленческий учет на экологизацию должен предусматривать предполагаемые риски от возможных негативных экологических последствий коммерческой деятельности, а также последствия внедрения инновационных технологических экоразработок. В этих целях раскрыты организационно-методические аспекты формирования оценочного эколого-ориентированного обязательства, предложена формула расчета суммы оценочного обязательства в соответствии с ПБУ 21/2008 «Изменения оценочных значений» с учетом ставки дисконта, а также корреспонденция аналитических счетов. Все рекомендации в полной мере обеспечат достоверность определения результативности и эффективности проведенных мероприятий экологической направленности, получение гостиничным комплексом статуса «экоотель», что повысит их привлекательность на рынке услуг для потенциальных потребителей в условиях конкуренции и развития зеленой экономики., Currently, the organizational and economic conditions for the greening of the hospitality industry are supported by the National Security Strategy of the Russian Federation and the Strategy for the Development of Tourism in the Russian Federation until 2030. However, during the period of growing greening of the modern world order, there is a lack of unity of views of scientists and practitioners regarding the place of environmental accounting in the system of types of accounting; besides, the lack of a “standard of accounting and reporting” for maintaining and organizing environmental management accounting leads to unreliability of the information and analytical database of socio-environmental reporting of eco-oriented enterprises of the hospitality industry. The reliability of accounting indicators is extremely important for environmental management and for financial sector structures. In the article, the authors propose an analytical system for differentiating the current costs of greening, universally applicable for the formation of socially-oriented environmental accounting of hospitality industry enterprises, ensuring the complexity of accounting for environmental income and expenses. The author argues that management accounting for greening should provide for the expected risks from possible negative environmental consequences from commercial activities, as well as the consequences of the introduction of innovative and technological eco-developments. For these purposes, the organizational and methodological aspects of the formation of an estimated environmental-oriented obligation are disclosed, a formula for calculating the amount of the estimated obligation in accordance with PBU 21/2008 “Changes in estimated values” adjusted for the discount rate, as well as correspondence of analytical accounts are proposed. All recommendations will fully ensure the reliability of determining the effectiveness and efficiency of the environmental activities carried out, obtaining the status of an “eco-hotel” by the hotel complex and will increase its attractiveness in the market of services for potential consumers in conditions of competition and the development of green economy., Бизнес. Образование. Право, Выпуск 3 (60) 2022

Тема выпускной квалификационной работы: «Формирование комплекса мер по развитию бренда гостиницы "‎Гранд Отель Европа"‎». Данная работа посвящена теме брендинга в гостиничном предприятии и предлагает более актуальные способы и мероприятия по продвижению бренда, учитывая изменения в индустрии маркетинга. Задачи, которые решались в Ñ Ð¾Ð´Ðµ исследования: Ð˜Ð·ÑƒÑ‡ÐµÐ½Ð¸ÐµÂ Ñ‚ÐµÐ¾Ñ€ÐµÑ‚Ð¸Ñ‡ÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑ‚Ð¾Ð² формирования комплекса мер по развитию бренда гостиницыАнализ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ управления брендом гостиницы «Гранд Отель Европа»Выявление основ формирования предложений по совершенствованию стратегии брендинга гостиницы «Гранд Отель Европа»Разработка рекомендаций  по развитию бренда гостиницы «Гранд Отель Европа»Работа выполнялась с целью анализа исследуемого предприятия и формирования рекомендаций по совершенствованию бренда гостиницы «Гранд Отель Европа». В Ñ Ð¾Ð´Ðµ работы был проведен PEST-анализ и SWOT-анализ с целью выявления Ð²Ð½ÐµÑˆÐ½Ð¸Ñ Ð¸ Ð²Ð½ÑƒÑ‚Ñ€ÐµÐ½Ð½Ð¸Ñ Ñ„Ð°ÐºÑ‚Ð¾Ñ€Ð¾Ð², Ð²Ð»Ð¸ÑÑŽÑ‰Ð¸Ñ Ð½Ð° гостиницу. Кроме того, был проведен анализ бренда гостиницы: фирменный стиль, позиционирование отеля, ценности, ведение сайта и каналы продвижения.В результате исследования было выявлено, что гостинице не Ñ Ð²Ð°Ñ‚Ð°ÐµÑ‚ присутствия на Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¿Ð»Ð°Ñ‚Ñ„Ð¾Ñ€Ð¼Ð°Ñ Ð¸ в ÑÑ€ÐµÐ´ÑÑ‚Ð²Ð°Ñ Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ информации, а также тот факт, что стратегия брендинга по большей части направлена на аудиторию Â«Ð¼Ð¾Ð´Ð½Ñ‹Ñ Â» людей, что значительно сужает количество групп, на ÐºÐ¾Ñ‚Ð¾Ñ€Ñ‹Ñ Ð¼Ð¾Ð¶Ð½Ð¾ влиять с помощью стратегии брендинга. На основе Ð²Ñ‹ÑÐ²Ð»ÐµÐ½Ð½Ñ‹Ñ Ð¿Ñ€Ð¾Ð±Ð»ÐµÐ¼ был предложен комплекс мер по совершенствованию стратегии брендинга гостиницы «Гранд Отель Европа», который включает в себя новое позиционирование бренда, с помощью актуализации каналов продвижения., The subject of the graduate qualification work is “Establishing measures to promoting Grand Hotel Europe brand”. The given work is devoted to studying branding in hospitality industry and suggesting more relevant measures to promoting a brand considering changes in marketing industry.The research set the following goals:Studying theoretical aspects of establishing measures to promoting hotel brand.Analysing Grand Hotel Europe technology of brand management.Detection of reasons to establishing measures to improving Grand Hotel Europe branding strategyDevelopment of recommendations on improving Grand Hotel Europe branding strategyThe work was done to make analysis of the hotel and establishing recommendations on improving Grand Hotel Europe branding strategy. During the course of work was done PEST-analysis and SWOT-analysis in order to detect external and internal factors influencing on the hotel. In addition, in the given work was done the analysis of Grand Hotel Europe brand including analysis of corporate identity, positioning of brand, main values and channels of promotion.As a result of work was detected that there is a lack of brand visibility on Russian internet platforms and Russian media, and the fact that branding strategy is mostly oriented on “fashion” audience that leads to reducing of target groups that branding strategy might influence. On a basis of detected problems was made a set of measures to improve Grand Hotel Europe branding strategy which includes brand new positioning of brand using relevant channels of promotion. Â