ÐбÑекÑом иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑвлÑеÑÑÑ ÐÐР«Pull&Bear». ЦелÑÑ Ð²ÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ ÑвлÑеÑÑÑ Ñозда-ние инноваÑионной ÑпÑоÑенной ÑиÑÑÐµÐ¼Ñ Ð¾Ð±ÑлÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ñ Ð¾Ð´ÐµÐ¶Ð´Ñ, Ð´Ð»Ñ ÑокÑаÑÐµÐ½Ð¸Ñ Ð²Ñемени и пÑоÑÑÑанÑÑва в магазине, а Ñакже Ð´Ð»Ñ ÑеÑÐµÐ½Ð¸Ñ ÑÑда ÑоÑиалÑнÑÑ Ð¿Ñоблем. Ðа оÑнове анализа ÑÑнка бÑли вÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑновнÑе пÑоблемÑ, Ñо из-за Ñего Ð¿Ð°Ð´Ð°ÐµÑ Ð¿Ð¾ÐºÑпаÑелÑÑÐºÐ°Ñ ÑпоÑобноÑÑÑ. ÐÑл пÑоведен маÑкеÑинговÑй анализ Ð´Ð»Ñ Ð¿Ð¾Ð´ÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð³Ð¸Ð¿Ð¾Ñе-Ð·Ñ Ð¾ Ñом, ÑÑо покÑпаÑели дейÑÑвиÑелÑно ÑÑомлÑÑÑÑÑ Ð¿Ñи Ð¿Ð¾Ñ Ð¾Ð´Ðµ по магазинам. Ðалее бÑл опиÑан обÑÐµÐºÑ Ð¸ÑÑледованиÑ, его оÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа, оÑновнÑе ÑкономиÑеÑкие показаÑели, ÑÑÑÑкÑÑÑа ÑоÑгового помеÑениÑ, Ñакже более подÑобно бÑло пÑиведено опиÑание иннова-Ñионного пÑоекÑа «СмаÑÑ Ð²ÐµÑалка». ÐÑоведена оÑенка ÑÑÑекÑивноÑÑи и ÑÑоков ÑеализаÑии опиÑан-ного пÑоекÑа. Ð Ñ Ð¾Ð´Ðµ иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñло вÑÑвлено, ÑÑо пÑедÑÑавлен-нÑй пÑÐ¾ÐµÐºÑ Â«Ð¡Ð¼Ð°ÑÑ Ð²ÐµÑалка» Ð¼Ð¾Ð¶ÐµÑ ÑпоÑобÑÑвоваÑÑ ÑвелиÑÐµÐ½Ð¸Ñ Ð¿Ñи-бÑли ÑоÑгового пÑедпÑиÑÑÐ¸Ñ Ð·Ð° ÑÑÐµÑ ÑменÑÑÐµÐ½Ð¸Ñ Ð¿Ð»Ð¾Ñади ÑоÑгового зала и ÑиÑленноÑÑи ÑабоÑников, повÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелÑного поÑока. Ðомимо коммеÑÑеÑкой пÑибÑли, пÑÐ¾ÐµÐºÑ Â«Ð¡Ð¼Ð°ÑÑ Ð²ÐµÑалка» по-Ð¼Ð¾Ð¶ÐµÑ Ð¿Ð¾ÐºÑпаÑелÑм облегÑиÑÑ Ð¿Ð¾Ñ Ð¾Ð´ по магазинам. Так же ÑеÑаÑÑÑÑ ÑоÑиалÑнÑе пÑоблемÑ, Ñакие как ÑÑÑдоÑÑÑÑойÑÑво лÑдей Ñ Ð½Ð°ÑÑÑением ÑлÑÑ Ð° или ÑеÑи., The object of the study is LLC âPull & Bearâ. Graduation qualification work is the creation of an innovative sim-plified service system in clothing stores, as well as to solve a number of social problems. Based on the analysis of the market, the main problems were iden-tified, then the purchasing power is falling. A marketing analysis was carried out to reinforce the conjecture that shoppers are really tired of shopping. Next, the object of research, its organizational structure, main eco-nomic indicators, the structure of the retail space were described, the de-scription of the innovation project âSmart Hangerâ was also given in more detail. Evaluated the effectiveness and timing of the described project. The study revealed that the presented project âSmart Hangerâ can contribute to an increase in the size of the commercial enterprise by reducing the area of the sales area and the number of employees, increasing the purchasing flow. In addition to commercial profits, the project "Smart Hanger" in the buyers can facilitate shopping. It also solves social problems, such as the employment of people with hearing or speech disorders.