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In today's digitalized society, fashion is a phenomenon that affects all social subjects, consciously or unconsciously, as an informant of their cultural, social, economic, philosophical, spiritual, and even modern metaphysical changes and understandings. Clothing is one of the first and primary markers that provide information to the environment about an individual's national and class affiliation, wealth, and age, and over time information about the extent of the messages to be sent to others through color, the quality of the fabric, the decoration in the costume, the presence (or absence) of details - fashion elements that are as complex as the structure of society itself. Why is fashion used to achieve career (and even personal) influence and success? In contrast to the traditional capitalist fashion system, in which the elite (wealthy class) corresponded directly to the current fashion trends and consciously imposed them on the lower social classes, today's fashion can be identified as the individual's striving to assert his "self" and to be distinguished by its exterior, by the choice of clothes, through which he demonstrates a certain social position. At the same time, through it he expresses his individuality, one that defies the conformism of the upper classes, eager for rivalry imposed by the strong competition, which grows into a struggle for social superiority and continuous metamorphoses. From a psychological point of view, it hints at a person with increased aspirations and a strong desire for social acceptability in a certain social circle, gaining affection, friends, a desire for professional success and achieving established non-verbal communication and a strong (and above all verified) impression on others.

Formative elements of industrial design, i.e. design factors, represent components of its content, where together with the form of the design, they form an indivisible whole. Besides the aesthetic component, the other formative elements are not visually precisely defined, therefore an analysis is needed to determine their value. In the modern science and theory of industrial design, new knowledge and changes are constantly incorporated into the essence, in the value and in the meaning of certain formative elements of industrial design, where the interdisciplinary approach in creative activity is emphasized. With the development of mass production and consumption, the satisfaction of aesthetic factors in industrial design has an increasing importance. Also, with the development of the social standard and the general culture, the need for the design to be more and more attractive automatically opened up. The aesthetic characteristics that are most acceptable to people are: Compliance of the form, harmony, proportions of the dimensions, the unity of the product, the choice of color etc. Styling - Styling indicates the way in which something is made, designed or executed. Styling is a method and direction in design, in which designers impose inappropriate shapes on certain products, thus, in an unnatural or artificial way, they try to only seemingly change the shape of the objects, in order to get the impression that it is a new product. Fashion is a collective social phenomenon, but when it comes to industrial design, it is short-lived. It has a growing importance for certain categories in industrial design and is used as a tool for successful design. The influence and significance of fashion in industrial design cannot be neglected and has a decisive influence on the placement, and therefore on the existence of producers.

The tendency of dressing in the new so-called "digital age" in the new not only fashionable but also global period is this - the individual needs to feel modern and unique, in that order it is necessary for him to be a part of the new world filled with avant-garde, co-formism, eclecticism, mega-popular goals, semiotic universals, to be outside the limits of the normal, generally accepted and conventional. Of course the same goals are in sync with the global world, its policies, social arrangements, rules and principles, not only in fashion but also in life in general. The fact that events in life and global changes (regardless of their nature) affect the changes that take place in fashion and the fashion world is undeniable. Today, we encounter modern materials, a product of new technology and science in general, which enable a greater level of sustainability and usability. Their representation in the collections is not accidental, the fact that the fashion shows are becoming ultra-modern, which are presented in an absolutely unconventional way by ultra-modern supermodels, requires the appropriate production of the same models from suitable materials that will correspond to the technology of the new century. The idea is to present a fashion collection in the most modern way possible - virtually, with the latest technology, through a modern mix of social platforms, supported by the most avant-garde models, in the most exotic places, in the most unusual way possible, complemented by modern technology, complemented by brilliant stage effects.

Fashion and clothing are not nearly identical phenomena. But clothing represents the most significant area, through which fashion actually appears. Considering that, the suit represents the external self-shaping of man, so that suit is an expression of that's how that person would like it to look. More specifically, the suit in a way, is an expression of human self-knowledge and his understanding of himself. Therefore, this includes the space in which that fashion is quite pronounced. The clothes themselves are simple, short-lived and fleeting, in fact as fashion itself is. The main characteristic of fashion is that, it can suddenly impose and accept a certain new rule or norm, i.e. to impose and accept something that in the past was only an exception or a certain character thread. This is what fashion does, to be able later in time, to leave that exception or that unique characteristic thread that it had, because over time that uniqueness has become something that is ordinary and everyday, or has become something that everyone can afford. The first major explanation of fashion, relates fashion to a modern society with a system of open layers, where the elite tends to stand out and rise above the rest of the people, thereby launching exclusive ways and behavior patterns. In order to symbolically equate with them, members of the the lower layers accept that style as a rule of their own behavior.

Clothing and fashion allow the multiplication of multiple personalities into one human being. The tendency to be "someone else", even if it is only with some detail in the clothes, is based on the possibility of transformation of the individual. That transformation is done by masking man, more precisely, the aspiration of one person to transform at least for a short period of time. The possibilities offered by fashion, that a person can be someone else with the help of clothes, cosmetics or make-up are really great. One of the most important functions of clothing and apparel is to achieve a sense of spiritual balance. In fact, with the help of clothing, certain shortcomings of a person are compensated and, in that way, a certain psychological balance is achieved. The extent to which following fashion reduces the feeling of inferiority is seen in the fact that in most countries fashion is most closely followed by young people and immigrants, because it seems to them that dressing according to the latest fashion equals them with others.

This scientific article is devoted to an extremely intriguing topic, so relevant among connoisseurs of fashion history and fashion costume (but not enough among ordinary fashion lovers) and is of great benefit to today's science, fashion and fashion industry, as it relates to the question of how socio-political events can greatly influence the construction of a completely new costume, radically different from the conventional one. One of the main goals of this scientific work is to reconsider and critically analyze the costumes of the most rebellious young people who lived in the late XVIII century. The so-called "Incroyables" and "Merveilleuses" emerged as the first autochthonous subculture in the history of fashion, contributing to fashion through the characteristic elements and variations of men's and women's costumes, thus defining a completely new social ideal of beauty, embodied and expressed with the help of fashionable women's and men's suits from this period. On the other hand, thanks to the knowledge and study of this new way and method of structuring the costume, the horizon is born in which it becomes clear how the new young people appeared after the second half of the 20th century, and the designers of the new age cleverly use accumulated historical material in their creative practice and embody the same in a way so characteristic of the spirit of the time. Due to the fact that fashion has various manifestations, I have also used cross-cultural research methods -attracting certain parts of sociology and structural and systematic analysis..

The aim of this research is to analyze the impact of service quality on customer satisfaction in the North Macedonian banking sector. The study aims to show that customer satisfaction is based on the role and impact of service quality. We try to find out which service quality dimensions may enhance customer satisfaction in a better way in Bank Y. We examined a range of theories and concepts related to customer satisfaction, service, service quality, loyalty, SERVQUAL model and financial services. Within the investigation process, we have collected data out of 68 completely and correctly filled questionnaires. The results confirmed that there is a connection between service quality and customer satisfaction. We have found out that there are significant dimensions where banks should make improvements in order to achieve positive impressions and experience of its clients. Following, we gave a proposed strategy and instructions for action as a finalization part of this research.

The introduction of the concept of "sustainability" in the construction industry has led to the production of alternative insulation products made of textiles from virgin or recycled materials, besides the conventional ones. Some of them are already present in the European market, while others are still being researched. There is no ideal insulation material, so it is useful to evaluate conventional and alternative insulating materials. The assessment of insulation materials is an issue which needs to be analyzed from different aspects: the physical properties of the material, their effect on people and the environment, installation difficulty and price. In this paper, conventional and alternative insulation materials from textiles are examined in terms of sustainability criteria. Insulation materials from recycled textiles are considered sustainable materials due to the possibility of recycling, reuse and low value of embodied energy. However, as a result of insufficient consumer awareness, insulating materials from textiles are not represented in the markets as much as they deserve to be.

The aim of this paper is to analyse the level and the dimensions of implementation of trade and investment integration targets in South East Europe (SEE) 2020 Strategy in SEE countries (Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia). The main defined targets in SEE 2020 Strategy are to increase the intra-regional trade in goods more than 140% and to increase the overall Foreign Direct Investments (FDI) annual inflow to the region by at least 160%. Regional cooperation is one of the essential factors that should create new relations in SEE, enabling political stability and economic development, as an important preconditions for the countries in their EU accession process. The research methodology for this paper is a comparative analysis of quantitative data and review of the last years' published official reports and scientific articles. Authors will provide updated situation overview in the countries of SEE with critical analysis of different respective actions and projects needed for achieving the SEE 2020 targets for the Integrated Growth Pillar. This research adds value as a scientific research in the area of trade and investments and provides recommendations for further policy makers' activities.