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The article opens theoretical and practical problems of the restoration of open public sphere and of the conditions that enable/hinder communication of digital citizens. Their participation opens the question of power as the factor that restores reality and relations in the political system. On the theoretical grounds such an approach questions the system theory, which conceptualizes social relations as bringing about the equilibrium among different parts of the social system, that is why the author substitutes the system with the structure that includes the particular interests of actors. This theoretical step is empirically tested with the triangulation of the quantitative content analysis web pages of political organizations (strong and weak), semi-structured interviews of young digital citizens, and producers of web pages, which is intended to set the power and the effectiveness of the citizens' participation in realtion with the (collective) actors that together restore the structure of the political system. Results indicate that mostly structural properties of political system with the particular interests and resources of actors enable/hinder certain forms and praxis' of communication. Considering the structural conditions of political communication and the position of the actors in the hierarchical structures of power, the author detects 1.) co-existence of two-step and one-step system of political influence; 2.) a shift of the predominant form of political communication from monological to dialogical; and 3.) the application of marketing techiques to gain support and the critique of such praxis' from the "recursive public". The author concludes that the political effectiveness stems from the context and the place in the hierarchical structure, which the actors reproduce. [ABSTRACT FROM AUTHOR]