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Partnerski odnos se je v zadnjih nekaj letih korenito spremenil. Z moderno in pozno moderno družbo se je začel proces individualizacije in detradicionalizacije, ki sta posameznika ter intimne odnose še bolj preoblikovala. Individualizacija je proces, s katerim se družba ne osredotoča več na celotno družbo, ampak osredotočenost na posamezniku. Detradicionalizacija pa je proces, kjer se opušča tradicionalne dogodke in mišljenje. Poroka ni bila več določena in dogovorjena s strani družine, temveč se je zgodila iz ljubezni in pripadnosti dveh posameznikov. Predstave in želje razmerij so bile popolnoma drugačne kot pa v tradicionalnih časih. Največja sprememba, ki se je zgodila in je zelo pomembna za partnerske odnose, pa je osvoboditev žensk oziroma boj žensk za enakopravnost. To je pomenilo, da za ženske družina ni bila le reprodukcija in gospodinjska opravila. Dobile so možnost izbire partnerja po lastni izbiri, volilno pravico, izobraževanje in možnost zaposlitve. Z omenjenimi procesi so se spremenile vrednote posameznikov, partnerska zveza in družbena struktura. Relationship status has massively changed in the past few years. With modern and late modern society the process of individualization and detraditionalization has started, which modeled out individuals and intimate relations even more. Individualization is a process which focuses on individual and not on the whole society. Detraditionalization is a process of getting rid of traditional events and thoughts. A marriage was not defined by families anymore, however the cause was love and desire between two individuals. Expectations and desires of relatioships were much different as they were in traditional times. The biggest and very important thing that has happened is liberation and a fight for equality of women. It meant that for women, family was not only about reproduction and household work. Women got options as chosing a partner, suffrage, education and employement. Those mentioned processes led to changed relationships, social sturcture and individual values.

Uporaba spletnih socialnih omrežij je dandanes za mnoge izmed nas postala del vsakdana. Dva izmed omrežij z največjim številom uporabnikov sta Facebook in Instagram, vendar kljub njuni popularnosti ostaja njun vpliv na intimne vidike našega življenja, natančneje na intimne odnose, relativno neraziskan. Diplomska naloga raziskuje, kako uporaba spletnih socialnih omrežij Facebook in Instagram vpliva na ljubosumje v intimnih odnosih. Raziskala sem, kakšen vpliv imajo na ljubosumje situacije na spletnih socialnih omrežjih, kjer partner izrazi interes za drugo osebo, situacije, kjer druga oseba izrazi interes za partnerja, situacije, kjer je partner v stiku s svojimi preteklimi partnerji in objavljene fotografije partnerja. Rezultati analize so pokazali, da interes partnerja za druge osebe in stik partnerja s svojimi preteklimi partnerji statistično značilno pozitivno vplivata na ljubosumje. Raziskala sem tudi, ali na občuteno stopnjo ljubosumja vplivajo intenzivnost dnevne uporabe Facebooka in Instagrama ter demografski dejavniki spol, starost ter izobrazba. Za slednje se je izkazalo, da nimajo statistično značilnega vpliva na ljubosumje. Rezultati vsekakor kažejo, da na občutenje ljubosumja kot posledico uporabe spletnih socialnih omrežij vpliva sam način uporabe spletnih socialnih omrežij in ne demografski dejavniki in intenzivnost uporabe. For many of us, the use of web-based social media networks has nowadays become a part of everyday life. Facebook and Instagram are two of the networks with the highest number of users but, despite their popularity, their impact on the intimate aspects of our lives, more specifically on our intimate relationships, remains relatively unexplored. This thesis aims to determine how the use of web-based social media networks, namely Facebook and Instagram, affects jealousy in intimate relationships. I explored how the feelings of jealousy are impacted by situations where a partner expresses interest in another person, situations where another person expresses interest in a partner, situations where a partner is in contact with their past partners, and photos published by a partner. The results of the analysis showed that a partner’s interest in another person and a partner’s contact with their past partners had a statistically significant positive effect on jealousy. I also investigated whether the perceived degree of jealousy is influenced by the intensity of daily Facebook and Instagram use or demographic factors, such as gender, age and education. The latter turned out to have no statistically significant effect on jealousy. The results certainly show that the feelings of jealousy resulting from the use of web-based social media networks are influenced by the way web-based social media networks are used, and not by the demographic factors or the intensity of usage.

Tehnologija spreminja način povezovanja z drugimi v naši družbi in intimni odnosi niso izjema. Razširjenost interneta in pametnih telefonov pomeni, da smo vedno na voljo, družabni mediji omogočajo, da nas drugi spoznajo, še preden smo se sploh srečali, aplikacije za zmenke pa nam omogočajo veliko izbiro primernih partnerjev. Zmenkarjenje se je spremenilo v igro, kjer prednjačita zasledovanje lastnih interesov in varčevanje s časom, in kjer spoznavanje partnerjev dojemamo kot virtualno nakupovanje. Ob vsem tem pa se spreminjata tudi naša seksualnost in tradicionalna monogamna razmerja – oboje postaja bolj fluidno. Trdimo lahko torej to, da ima tehnologija velik vpliv na spolne prakse ter spolno usmerjenost, pa tudi na dolgoročne odnose, monogamijo in druge romantične ideale. Z namenom interpretacije individualizma, komodifikacije in povečane fluidnosti v dveh epizodah popularne serije Black Mirror, diplomska naloga temelji na kritični teoretski konceptualni analizi, kjer v eni epizodi poudarim distopičnost tehnologije, v drugi pa se osredotočim na njeno zmožnost emancipatornosti znotraj intimnih odnosov. Ugotovitve kažejo, da nas aplikacije za zmenke dehumanizirajo, saj postanemo zgolj blago na trgu, naša individualnost je omejena s sistemom, obenem (in po drugi strani) pa nam tehnologija daje možnost, da eksperimentiramo, raziskujemo lastno seksualnost in transformiramo družbene norme – predvsem tradicionalna monogamna razmerja. Technology is changing the way we connect with others in our society and intimate relationships are not an exception. The proliferation of the internet and smartphones means we are always available, social media allows others to get to know us before we even meet and dating apps allow us a large selection of suitable partners. Dating has turned into a game where pursuing one's own interests and time efficiency are at the forefront, and where meeting partners is perceived as virtual shopping. Along with all this, our sexuality and traditional monogamous relationships are also changing as both are becoming more fluid. We can therefore argue that technology has a major impact on sexual practices and sexual orientation, as well as on long-term relationships, monogamy and other romantic ideals. In order to interpret individualism, commodification, and increased fluidity in two episodes of the popular Black Mirror series, the dissertation is based on critical theoretical conceptual analysis, where in one episode I emphasize the dystopian nature of technology and in the other I focus on its ability to emancipate within intimate relationships. The findings of this thesis show that dating apps dehumanize individuals as they become mere commodities in the market and that individuality is limited by the system. On the other hand, technology offers the opportunity to experiment, explore one's own sexuality and transform social norms, especially traditional monogamous relationships.