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If one takes a multidisciplinary, integrative perspective on historical social psychology, one sees that it is a vital thread not only in the theoretical weave of social psychology as such, but in any social science which studies the social being. The multidisciplinary character of historical social psychology is friendly to authors and ideas from other domains of knowledge. Marañón's insights suggest interesting ways of answering the main questions that arise in historical social psychology. The application of his method, as I shall try to show, can orient to us towards a social psychology concerned not only with the here and now of its object of study, but also with the way in which it has evolved through history.

Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call "the audio-visual age". In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary.