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The article presents an analysis of the existing normative methodological base of balneological resorts and the health potential of Ukraine. The strategic goal of development of tourist and resort industry of Ukraine is access to the world level of tourist and resort services. In this regard, work is underway to harmonize Ukrainian legislation and regulatory documents and European requirements in this area. The presence of natural medicinal resources, the state of infrastructure of sanatorium-resort institutions is the basic potential on the basis of which the attitude to recreational possibilities of resort territories is formed, that causes further Development of balneological clusters and the most sanatorium-and-spa sphere of Ukraine.

The article is devoted to modern changes in Ukraine. They are connected with the digitization of the lives of ordinary citizens, as well as with changes in the diplomatic sphere. Today, using the usual tools is no longer effective. Rapid changes require the search for new, extraordinary and bold approaches. It was determined that digitization is a transition to modern, transparent and automated rules. Ukrainians will be able to personally monitor the transparency of the system and monitor the implementation of projects in real time. Even a year ago, it was possible to claim that the coronovirus infection COVID - 19 changed the usual way of life. But the war fundamentally affected the lives of Ukrainians, as well as their digital behavior. Today, even in the conditions of war, Ukraine is becoming a leader in the implementation of the most modern and boldest innovations. Our state was the first to equate a digital passport with an analog one. Also, Ukraine can become the first state in the world to initiate the digital establishment of diplomatic relations. This is undoubtedly a confirmation of Ukraine's leadership in the field of modern technologies. Despite the ancient roots of diplomacy, it cannot be unchanging. We are talking about the creation of new mobile and efficient embassies. It was determined that digitalization accelerates the speed of development of the state. The article states that digital diplomacy or e-diplomacy is defined as the use of the Internet and new information and communication technologies to achieve diplomatic goals. Another point of view boils down to the fact that digital diplomacy solves foreign policy problems with the help of the Internet.

The article is devoted to the study of the process of development of methodological approaches to legal regulation in the field of information and informatization in the EU, with emphasis on the provision of human rights in the conditions of the information society and the definition of vectors of democratic development. The focus is on the content of the newest document in this area, the European Declaration on Digital Rights and Principles, signed by the leadership of the European Union in December 2022. On the basis of the analysis of the "digitized" legislative framework of the EU, it was found that the idea of balancing technological development with respect for ethical principles and the promotion of human rights is held as a fundamental one. Already with the beginning of the spread of information and communication technologies, the original methodological guideline for the EU leadership became the thesis that the person, his needs and interests are at the center of social transformations that accompany the construction of an information society. The human rights approach to digitization processes was demonstrated in a number of documents of the so-called European digital agenda. The conceptual principles of the general approach to building the legal framework of the information society in the EU include three areas of action: 1) technologies that work for people, 2) a fair and competitive digital economy, 3) an open, democratic and sustainable society. Within the third strand, it is defined: it aims to ensure that EU values and ethical rules are applied both online and offline. The human-centered approach formed in the EU should be taken into account in Ukraine on the way to European integration when creating national legislation on the legal regulation of the Internet environment and the development of social policy in the conditions of the dominance of information technologies.