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This book on "Rethinking Psychology: new metaphors to understand people and their behavior" supposes a new prism to consider the acts that we consider "psychological" in a different way, which mixes behavior analysis, with sociology, anthropology and philosophy. It is not a book of techniques, nor of systematic reviews, nor of novel experiments, it is a book about adopting a more open, more cultural, more social and more contextual perspective.The author himself reflects this very clearly: “The objective of this book is not to convince you of what I think. The goal is to make you think differently than you do now ”. Bernard Guerin is a researcher and professor at the University Australia South, in contact with native cultures, studying their relationships and this has led him to propose a way of approaching Psychology from a more social and contextual perspective, which does not look at the navel so much of the inner self as Western society does. This book teaches a new way to rethink accepted metaphors in psychology, and begin to rethink human behavior with other metaphors that lead us to consider the social aspects of any human act. I do not want to advance the reader too much, but even language and private thought are seen as a product of our social intersections, subject to them and not to an inner entity that processes and decides. The metaphors that are exposed in the book give us to think and rethink a long time, to rethink another perspective of psychology. Even after having read them, we will have them resonating in our antennas, especially if we connect socially with other psychologists who are synchronized on the same wavelength. If, as the author proposes: enjoy! Try not to oppose the author's metaphors in the beginning and see if you can really think differently about Psychology.