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[EN] The fl agship store designed by Leong Leong for 3.1 Phillip Lim is located in Cheongdam-Dong, Seoul’s premiere fashion district. In a period of eight months, Leong Leong designed and oversaw the construction of the 550-square-meter store in an existing four-story building.The Flagship Typology - Sameness vs. DifferenceThis project is a single store within 3.1 Phillip Lim’s global roll-out campaign, which will include many international locations., [ES] El establecimiento central de 3.1 Phillip Lim diseñado por el estudio Leong Leong esta ubicado en Cheongdam- Dong, el principal distrito de la moda en Seúl. En un plazo de ocho meses, Leong Leong diseñaron y supervisaron la construcción de los 550 m2 destinados a tienda dentro de un edificio preexistente de cuatro alturas.