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This article is based on a fieldwork carried out in the lands of a former rural property in Northeastern Brazil. I consider the history of this property as told by its old inhabitants, who still live there. I intend to demonstrate that the content as well as the social dynamics of their narrations leave out the experiences and the accounts of women. Also, the categories of social sciences that I take to the fieldwork are predominantly associated with masculine experiences. In this paper I explore the marginalized narratives that fall outside the history of this place. In these, specific gender experiences emerge. [ABSTRACT FROM AUTHOR]

According to the results of studies about broadcasting media in Brazil, the history of the radio is divided in three phases. The first embraces the period between 1922 and 1935, that corresponds to the experimental transmission stage. The second period (1935-1955) is characterized by the consolidation of the radio as a media. The last one, the period between 1955 and 1976, reflects the lost of media space due to the television. The present paper has the main proposal to describe the development of the radio as a media in Brazil and its role as advertising in every period. This paper also explains the use of radio advertising after the 70's. [ABSTRACT FROM AUTHOR]