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This paper questions the actions originated from Corporate Social Responsibility, implemented by companies carrying the ESR Badge during the National Day of Healthy Distance by Covid-19 in Mexico. The objective is to contribute to the theoretical discussion and studies developed around CSR based on its analysis in the light of the dominant paradigm and the emerging paradigm, that in a context of maximum crisis allow to evaluate the exercise of the CSR through the actions carried out to manage the relations with the workers. The research was based on qualitative methodology, through an instrumental case study. It is concluded that the exercise of CSR during the National Day of Healthy Distance in the company studied responds to the interest of the organization to generate a positive impact on its workers through social responsibility initiatives. [ABSTRACT FROM AUTHOR]