Arca, Jon Morandeira, Azurmendi, Baleren Bakaikoa, and Gutierrez, Victoria de Elizagarate
Subjects
*DECISION making in public administration, *MARKET orientation, *PUBLIC sector, *GOVERNMENT aid, *MARKETING research, SPANISH politics & government
Abstract
For Public Administrations or basic public action units that work with the philosophy of market orientation, it is essential to equip them with an information and data analysis system that can simplify decision making targeted at public sector market needs. This paper explains the importance of creating a Market Information System (M.I.S.) as a support tool for decision making in the planning, management and operations of the Basque Country Social Economy Business Intercooperation Promotion Service. In this framework, it discusses the importance of market orientation for the Basque Country Public Administration, as a system for eliciting information from users, understanding their needs, spreading that information and answering these needs in the context of promoting cooperation between social economy businesses in the Basque Country. [ABSTRACT FROM AUTHOR]
Published
2010
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