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Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study analyzes the use of Telegram as an electoral communication tool in Spain, focusing on the messages sent by the five major parties in the country (PSOE, PP, Vox, Unidas Podemos and Ciudadanos) during the campaigns corresponding to the general elections of April 28 and November 10, 2019. This research paper steps outside this somewhat still narrow area of methodology by combining two different research techniques on a methodological triangulation: traditional content analysis and data mining processes using Python. Results, which show how political parties in Spain use Telegram mainly as a mobilization tool while expressing closeness with the candidate, are contextualized thanks to the implementation of Big Data analysis techniques that improve and allow for an in-depth investigation and understanding of the study. [ABSTRACT FROM AUTHOR]

Copyright of Grafica: Journal of Graphic Design / Documents de Disseny Gràfic is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)