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The aims of this study are to determine the influence and analyze the importance of reading habits as a leisure activity, and quantify the time dedicated to it, compared with other media, as television and radio. A questionnaire was used, adapted to characteristics of the population studied, and the data was processed with SPSS. To sum up, the profile of the most usual reader in the Universidad Europea de Madrid, is a woman, attending a degree in Communication and Humanities as a freshmen or sophomore. She reads novels and tales (in paper format and in Spanish) once or twice a week and much more during the holidays. She usually watches TV and uses Internet mainly to read the mail. She does not read the press everyday and goes to the library mainly to study. [ABSTRACT FROM AUTHOR]