1. Alianzas e identidad bibliotecaria.
- Author
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DEL POZO REDONDO, FELIPE
- Subjects
- *
INTERNATIONAL alliances , *LIBRARIES , *ACADEMIC libraries , *SYNDICATES (Finance) , *BRAND image - Abstract
This paper presents the CBUA (University libraries' Consortium of Andalusia) with a brief description of its organization. Several points are reviewed: the strengthening of the image of the CBUA within the university community, the relevance of cooperation as an opportunity to strengthen this brand image, and the challenges ahead. The paper also discusses the need to establish a strategy and a number of projects to tackle these challenges. [ABSTRACT FROM AUTHOR]
- Published
- 2019