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This paper describes the creation and structuring of the Group of Science Libraries (GBC)1 based on the administrative records generated. This allows University as well as national coverage among the various libraries of Higher Education Institutions in Mexico. This is accomplished by the establishment of a library brand allowing for greater visibility, so specialized users can meet their information needs with the various services and products offered, individually or jointly, by the GBC members. Additionally, this paper presents the elements taken into account, and the experience in the development of a library brand that would allow the group to gain greater recognition and academic visibility among libraries and research support librarians, at both a national and an international level. [ABSTRACT FROM AUTHOR]

This paper presents the development of the elements required to develop a research library brand offering specialized services and products in the fields of earth, marine and atmospheric sciences. The paper also examines the consistency between the public brand image and the corporate image held within the university campus at UNAM. The guidelines to position the library through a Web Portal and social networks are described with a view to wide dissemination and scope, regardless of geographical location. This comprises the generation of means of direct, real-time communication between the users and the professional staff for quality service and reliable content. [ABSTRACT FROM AUTHOR]

This paper presents the CBUA (University libraries' Consortium of Andalusia) with a brief description of its organization. Several points are reviewed: the strengthening of the image of the CBUA within the university community, the relevance of cooperation as an opportunity to strengthen this brand image, and the challenges ahead. The paper also discusses the need to establish a strategy and a number of projects to tackle these challenges. [ABSTRACT FROM AUTHOR]