1. El Grupo de Bibliotecas en Ciencias de la UNAM como marca bibliotecaria de apoyo a la investigación.
- Author
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ARMENDÁRIZ SÁNCHEZ, SAÚL and CASTRO ESCAMILLA, RICARDO CÉSAR
- Subjects
- *
SCIENCE & technology libraries , *LIBRARY science research , *LIBRARIANS , *EDUCATION - Abstract
This paper describes the creation and structuring of the Group of Science Libraries (GBC)1 based on the administrative records generated. This allows University as well as national coverage among the various libraries of Higher Education Institutions in Mexico. This is accomplished by the establishment of a library brand allowing for greater visibility, so specialized users can meet their information needs with the various services and products offered, individually or jointly, by the GBC members. Additionally, this paper presents the elements taken into account, and the experience in the development of a library brand that would allow the group to gain greater recognition and academic visibility among libraries and research support librarians, at both a national and an international level. [ABSTRACT FROM AUTHOR]
- Published
- 2020