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This paper overviews the use of social networks in university libraries in Mexico. It presents the analysis of posting trends at a national level, as well as an analysis of the use of various platforms, the dissemination they offer, and what they promote. Additionally, the paper evaluates the extent to which the possibilities offered by these platforms are exploited as low cost means of mass communication. The method is based on the analysis of posts from 50 university library sites on Twitter and 50 sites on Facebook from January 2017 to the beginning of August 2019. [ABSTRACT FROM AUTHOR]

This paper describes the creation and structuring of the Group of Science Libraries (GBC)1 based on the administrative records generated. This allows University as well as national coverage among the various libraries of Higher Education Institutions in Mexico. This is accomplished by the establishment of a library brand allowing for greater visibility, so specialized users can meet their information needs with the various services and products offered, individually or jointly, by the GBC members. Additionally, this paper presents the elements taken into account, and the experience in the development of a library brand that would allow the group to gain greater recognition and academic visibility among libraries and research support librarians, at both a national and an international level. [ABSTRACT FROM AUTHOR]

This paper discusses the gestation process, implementation methodology, and results obtained from the initiative to use e-learning to train human resources for health, six years after the launch of the Virtual Campus of Public Health of the University of Guadalajara (Mexico); the discussion is framed by Pan American Health Organization (PAHO) standards and practices. This is a special report on the work done by the institutional committee of the Virtual Campus in western Mexico to create an Internet portal that follows the guidelines of the strategic model established by Nodo México and PAHO for the Region of the Americas. This Virtual Campus began its activities in 2007, on the basis of the use of free software and institutional collaboration. Since the initial year of implementation of the node, over 500 health professionals have been trained using virtual courses, the node’s educational platform, and a repository of virtual learning resources that are interoperable with other repositories in Mexico and the Region of the Americas. The University of Guadalajara Virtual Campus committee has followed the proposed model as much as possible, thereby achieving most of the goals set in the initial work plan, despite a number of administrative challenges and the difficulty of motivating committee members. [ABSTRACT FROM AUTHOR]