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The feminization of nouns denoting professions and positions held by women is a gradual process that is influenced by different areas: linguistic, social and institutional. The media reflect a daily variation that occurs between the resources used for the formation of the feminine gender of nouns of this type. In this paper we have analyzed the way this phenomenon is manifested in the field of journalism, which is the filter for general linguistic habits and one of the main references for shaping the current purism. To achieve this objective we have selected a representative group of professions, with particular emphasis on the analysis of those cases where linguistic variation was found and comparing the results obtained with their lexicographic treatment. [ABSTRACT FROM AUTHOR]