Mazzotti Pabello, Giovanna Maddalena and Magdalena Torres-Castañeda, Aída
Subjects
*SOCIAL responsibility of business, *SMALL business, *COVID-19 pandemic, *QUALITY of work life, *SUSTAINABLE development, *BUSINESS ethics, *INDUSTRIAL safety
Abstract
This paper questions the actions originated from Corporate Social Responsibility, implemented by companies carrying the ESR Badge during the National Day of Healthy Distance by Covid-19 in Mexico. The objective is to contribute to the theoretical discussion and studies developed around CSR based on its analysis in the light of the dominant paradigm and the emerging paradigm, that in a context of maximum crisis allow to evaluate the exercise of the CSR through the actions carried out to manage the relations with the workers. The research was based on qualitative methodology, through an instrumental case study. It is concluded that the exercise of CSR during the National Day of Healthy Distance in the company studied responds to the interest of the organization to generate a positive impact on its workers through social responsibility initiatives. [ABSTRACT FROM AUTHOR]
Mayorga Salamanca, Paola I., Sánchez Gutiérrez, José, and González Uribe, Elsa Georgina
Subjects
SOCIAL responsibility of business, COMPETITION in the manufacturing industries, SMALL business, SUSTAINABLE development
Abstract
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